Breakthrough Panache technology platform was introduced in the market in October 2011. Albéa was the first to propose a revolutionary fragrance spray to meet customers’ expectations in terms of spray differentiation. Panache performance is the result of more than five years of intensive research. Through control of the size and dispersion rate of formula particles, Albéa has created a spray experience that communicates purity, opulence and sensuality to consumers.

This technology platform is a global customer success as there are more than 15 customer launches available on the market with that breaktrough technology. All the launches will be displayed here at Luxe Pack Monaco, October 23-25, Booth DE7.

For customers, the Albéa Panache platform represents a complete portfolio of packaging solutions suitable for a broad range of applications. For fragrance market, Panache is developed with a specific version of XD11, the reference pump engine for premium brands. For other markets – body mists, hair care, skin care – Panache is developed with the SP22 engine, to offer the Panache Pulse experience, a punchy and generous spray pattern. Further, the SP22 Panache Pulse is designed for a variety of bulks including alcohol, water and oil-based formulations. Its dry and gentle contact on skin make Panache Pulse a premium choice for deodorants. Propellant free, it is a sustainable alternative to aerosols. Based on its recognized fine mist expertise Albéa is the only cosmetic packaging supplier to propose this technology for multiple applications.

The Panache platform delivers unequalled spray quality, which only Albéa’s heritage of spray engineering can create. The Panache experience is like walking through a gentle, deep and longlasting cloud that captivates the consumer’s senses. This unrivalled quality has won acceptance from consumers, according to company research. More than 65 percent of survey respondents believe Panache provides a clear difference from other technologies on the market. In fact, Panache delivers an average droplet size 33 percent lighter, 40 percent drier, 2 times deeper and 6 times longer-lasting.

For customers, Albéa’s mastery of The art of spray represents a distinct competitive advantage. Panache technology offered with two specific engines, three spray angles and four dosages. In addition Albéa proposes two other superior spray pattern families: Maximist Insert, a versatile spray technology available with XD11 engine for fragrances, and Turbo Insert available with SP22 engine for all other applications that delivers a wide powerful boost to spray any viscous formulations. Thanks to this wide and unique technology portfolio, Albéa is able to fined-tune spray characteristics from any bulks, to define the core brand attributes of both men’s and women’s products. Albéa is already working on the next generation of spray technologies and thus remains in the cosmetic packaging industry THE leader in the art of spray.

Albéa is a leading company in the packaging sector, offering a wide range of solutions for the cosmetic, perfume, skincare and oral care markets. With its headquarters in France, Albéa employs 16,400 people and operates 45 industrial sites throughout Europe, the Americas and Asia. 2012 sales are $1.5Billon. The recent addition of Rexam Personal Care allows the new entity to expand its role as a leading singlesource packaging solutions provider and status as a market leader in fragrance pumps, lotion pumps and cosmetic closures -- and the industry leader in spray samplers and one-touch, mechanical foam dispensers, as well as lipstick packaging and mascaras.

Thanks to its strong industrial know-how, Albéa offers its customers high added value products and services, a passion for innovation, global supply chain management and talented, multi-functional teams.