Albéa introduces its new surface treatment & decoration portfolio for cosmetic rigid packaging, showcasing the power of decoration to make each pack unique.

Today, the look and feel of cosmetic packaging must perfectly match the latest trends and marketing campaigns, and are a true extension of Brand Image. That's why Albéa now offers 7 new trend themes to its customers which every brand can relate to in order to help them express their full creativity.

Albéa Cosmetic Rigid Packaging activity delivers expertise and cutting-edge technology for new product development while providing proximity, great service and a fast response. With a network of 9,500 people that imagine and develop the most innovative and distinctive packaging, our 19 industrial facilities in France and worldwide provide technical know-how and integrated capabilities in injection, decoration,
surface treatment, assembly, metal and molds.

Our global expert networks ensure that our customers all over the world always get the best technical solution. From electroplating to sputtering via silk screen printing and laser etching, find out more about our trend themes:

New Natural

Eco-friendly and sustainable packaging is not only a trend, but a movement that is gathering speed. It follows a general cultural shift in thinking and in consumer demand for responsible brands and products. Typically, these packs go hand in hand with natural-based or environmentally-friendly formulas.

Albéa is able to provide the look but also to draw on knowledge in Eco design and life cycle to improve the packaging and the environmental footprint.

Textured

Texture plays an important role in creating luxury packaging. By implementing multiple elements that engage the senses, packaging designers create a unique experience for consumers. Tactile and textural elements are a new component that shouldn't be ignored. Textured packs are possible through several technologies, such as mold engraving or lacquering, to create precise embossed effects that will let consumers discover the products with their senses first.

Colour explosion

Forget timid, Easter egg pastels – vibrant colors burst out of clear or frosted backgrounds. This trend is purely visual and focused on color and decoration. Abstract graphics that suggest a mood are common. To create this Colour Explosion, Albéa uses precise, innovative techniques including heat transfer images and specific pigments added into the plastic. Our expertise in this area is further enhanced by partnerships with selected suppliers.

Luxury of less

Packaging design and luxury branding are being designed to whisper rather than shout. Today the overall brand experience is valued almost as much as the actual product itself.

Luxury is about expertise, excellence, quality, provenance and heritage. In line with this trend, Albéa has developed a network of decoration and surface treatment experts. Each member of the network specializes in a specific technique and knows how to find the perfect fit for every brand.

Authentic Minimalism

Consumer values are shifting. They don't only want to rely on or trust established brands. They're also looking for products that are real, qualitative and honest. These products appear uncomplicated and trustworthy. To meet these expectations, Albéa offers novel techniques for qualitative authentic effects such as laser etching, which is used to draw very thin artwork to create the impression of a unique product.

Gold rush

As more brands seek to convey luxury, metal and metallic looks are becoming more popular than ever for packaging. Gold and metal are a timeless trend that will continue to reflect luxury. Today's consumers feel the need to access simple luxury products. For "Gold Rush" techniques, Albéa offers a broad range of technologies, such as sputtering, metallization, anodization and many more, to achieve a metallic luxury look.

Gradient

Simple Beauty: Packages in this trend have simple, light-to-dark or colour-to-colour graduation as their primary identity, with shapes that tend to be minimal and clean. To create those sophisticated effects, Albéa uses either two-tone technologies or gradient applications that let the colour of the pack show through the effect.