Today, Albéa is proud to introduce its three exclusive new digital platforms at Luxepack Monaco 2016:

Albéa Virtual Makeup App

In order to test the makeup packs that are going to be presented at the show, Albéa presents Albéa Virtual Makeup, a virtual makeup app showcasing the pack and its makeup effect live on your face.

We invite you to visit our stand and test our packaging solutions with lipsticks, lip glosses, eye shadows, mascaras and more, all available in different shades to create the perfect makeup.

This digital experience is the result of a partnership between Albéa and Perfect Corp, the founder of the #1 digital beauty app in the world : YouCam Makeup. Downloaded more than 160 million times, this app has entered the Top 10 of the most downloaded apps worldwide.

Using augmented reality technology, its functionalities allow a smart device to detect real forms of the human face. The result of this virtual makeup is extraordinary and very realistic !

Albéa Connect App

With this new app, Albéa provides its sales teams with an innovative system of instant visual recognition, allowing their smartphone to recognize Albéa packaging and all useful information in a few seconds. While holding the pack in your hands, you can explore all the product’s features and value proposition in an instant wherever you are - at the office, in a meeting or at a trade show. It’s a new dynamic & efficient way to access information at all times.

Once the pack is identified, this user-friendly app gives you full access to all information about Albéa group and its latest innovations : product technical specifications, decoration capabilities, marketing stories, make-up effects… as well as videos of manufacturing sites, processes and product tutorials! Finally, the user can send a direct request via the app for follow-up. With 2 updates per year, the group is already thinking about other functionalities and user-experiences for this app that will bring its sales force and all its customers worldwide even closer together.

Albéa Mix & Match

Albéa launches Albéa Mix &Match, a digital platform that allows you to virtually create custom-made packaging solutions from Albéa’s standard offer. The launch of this new platform only concerns our Tube Europe activity for now.

So, online users will be able to imagine and recreate their custom-made tube combining three of Albéa expertise in real-time:

Elegance and performance of our tube structures – round, oval, plastic, laminate or Purefoil Creativity and ergonomics of our designs with different applicators – airless pumps, cannulas, caps
Decoration capabilities by playing with different colors, shades and effects thanks to a rich palette of options. In addition, Albéa Mix&Match goes even further in terms of personalization allowing users to customize their tube with their own artwork for a more realistic rendering.

Albéa Mix&Match will evolve in the coming months, with the integration of the North America Tubes offer and Dispensing Systems.