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Albéa presents its Library of Turnkey Solutions at MakeUp In Paris

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Albéa Beauty Solutions – the Albéa department which designs, develops and delivers cosmetic turnkey solutions for all beauty brands, both heritage and indie – presented its Albéa Library of Turnkey Solutions at MakeUp In Paris.

This Library of Turnkey Solutions includes packaging + formulas for brands who want to launch fast. The cosmetic turnkey solutions featured are ready-to-go, ready-to-customize; perfect for brands seeking to launch their products on the beauty market without delay.

Albéa Beauty Solutions provides a 360° customer approach combining consumer insights, trends and creativity thanks to its in-house Studio 360 with designers, stylists, trend hunters and marketing teams.

“Thanks to our analysis of the most relevant trends, our network of experts in packaging, formulas and accessories and our industrial know-how, we are able to offer a complete expertise for brands you want to launch fast” says Anne Rutigliano, Albéa Beauty Solutions Marketing Director. “In addition, brands can customize their products by choosing a texture and developing their shade range, and they have the opportunity to express their D.N.A through multiple possibilities of decorations” adds Rutigliano.

As a result, the solutions presented are related to three trends Albéa has identified: Arty Graphic, Botanic Shot, and Tech Romance.

These solutions go beyond with accessories, kitting, applicators, pouches as well as project management, leveraging a global ecosystem of reliable partners and Albéa’s resources.

Furthermore, part of Albéa Turnkey Solutions, Albéa highlighted its Mask sheet offer. For small quantities and fast launches, brands can choose the sheet: lyocell, cotton, bio-cellulose, charcoal… and associate with the serum they like for all options of consumer benefits: moisturizing, detox, anti-aging, radiance etc.

“These masks are ideal flagship products, not only for skincare brands but also for makeup brands. They complete a product range and/or boost existing lines” highlights Rutigliano.

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Company News
  • English
  • Modified 27 Jun 2018
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