Albéa joins the New Plastics Economy Global Commitment launched by Ellen MacArthur Foundation, along with several of its customers and partners, to create a circular economy for plastics.

Over the past four years, the Ellen MacArthur Foundation has been rallying businesses and governments behind the positive vision of a circular economy for plastics. The Foundation and United Nations Environment now aim to take this momentum to the next level by launching the New Plastics Economy Global Commitment.

Since 2002 sustainability has been at the heart of Albéa’s business strategy - inventing packaging with lower environmental footprint through use of Life- Cycle Analysis software, eco-design guidelines, plastic weight reduction, development of recyclable packaging, use of post-consumer recycled and biobased plastics as well as partnerships with recycling industries and associations.

That’s why Albéa is joining today the New Plastics Economy Global Commitment and engages to:

1. making 100% of plastic packaging reusable or recyclable, by 2025
2. setting an ambitious 2025 recycled content target of 10% across all plastic packaging used
3. taking action to eliminate problematic or unnecessary plastic packaging by 2025
4. taking action to move towards reuse models where relevant by 2025

“The challenge today is to develop an efficient circular economy in the beauty and personal care sector. We are working with our ecosystem to rethink the value chain to include collection, sorting and recycling at the end of our products’ long and happy life”, explains François Luscan, President and CEO. Gilles Swyngedauw, Innovation & Development Director, in charge of Corporate Social Responsibility adds: “Albéa strongly believes that, by working together to rethink the plastic packaging value chain, plastics will be kept in the economy and out of the environment.”