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L'Occitane Iridescent hand cream

  • Albéa
Europe, Beauty, Personal Care, Personal Care, Hand Care, Primary Packaging, Tubes, Flexibles, Foils, Cross Section Octagonal, Plastic, Packaging Decoration, Colouring, Metallization, 10 - 99.99 ml, 30 ml, 1 oz

L’Occitane creates sensation with its Iridescent Cherry Blossom Hand Cream, a new addition to the brand’s hand care range. The laminated plastic tube optimally protects the freshness of the floral formula. Its small format (30ml) is easy-to-carry for a hydration break at any moment of the day. 

For this hand cream tube, L’Occitane selected the cold stamping holographic effect offered by Albéa. Printed in 4 flexographic colors, the tube is decorated with a cold stamped decoration which replicates the delicate cherry blossoms. The bright pink octagonal cap stands for gourmet pleasure and guarantees the easy opening of the product. 

The holographic decoration effect is part of the Fancy Déco family and is available for all of Albéa’s laminated tubes. These are manufactured and assembled in Europe.   

Fancy Déco decoration options – for laminated tubes – are made to awaken consumers’ senses from their first contact with the packaging in the point of sales. 

The Holographic Foil material and iridescent tube resonate with the latest metallic trends. 

The 3D Varnish decoration features a textured touch and the Soft Touch treatment provides a velvety, peach-like effect. This tube packaging expressed the softness of the formula and takes consumers to a pleasant in-store sensorial experience. 

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Brand Launch
  • English
  • Modified 05 Apr 2019
  • Hits 626