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L'Occitane Iridescent hand cream

  • Albéa
Europe, Beauty, Personal Care, Personal Care, Hand Care, Primary Packaging, Tubes, Flexibles, Foils, Cross Section Octagonal, Plastic, Packaging Decoration, Colouring, Metallization, 10 - 99.99 ml, 30 ml, 1 oz

L’Occitane creates sensation with its Iridescent Cherry Blossom Hand Cream, a new addition to the brand’s hand care range. The laminated plastic tube optimally protects the freshness of the floral formula. Its small format (30ml) is easy-to-carry for a hydration break at any moment of the day. 

For this hand cream tube, L’Occitane selected the cold stamping holographic effect offered by Albéa. Printed in 4 flexographic colors, the tube is decorated with a cold stamped decoration which replicates the delicate cherry blossoms. The bright pink octagonal cap stands for gourmet pleasure and guarantees the easy opening of the product. 

The holographic decoration effect is part of the Fancy Déco family and is available for all of Albéa’s laminated tubes. These are manufactured and assembled in Europe.   

Fancy Déco decoration options – for laminated tubes – are made to awaken consumers’ senses from their first contact with the packaging in the point of sales. 

The Holographic Foil material and iridescent tube resonate with the latest metallic trends. 

The 3D Varnish decoration features a textured touch and the Soft Touch treatment provides a velvety, peach-like effect. This tube packaging expressed the softness of the formula and takes consumers to a pleasant in-store sensorial experience. 

See also

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Brand Launch
  • English
  • Modified 05 Apr 2019
  • Hits 719