Webpackaging logo

Albéa creates the pack of Lash Sensational Boosting Eyelash Serum from Maybelline NY

  • Albéa
North America, USA, Beauty, Personal Care, Cosmetics, Eyes, Primary Packaging, Cosmetic Components, Mascara Packs, Plastic, Plastic - PP, Metal, Metal - Aluminium, Textiles, Textiles - Cotton, Packaging Decoration, Colouring, Hot Stamping

Albéa creates the mascara brush and packaging of the new Maybelline NY Lash Sensational Boosting Eyelash Serum.

The brush, made of 100% cotton material, is perfect for a soft application of the boosting serum on lashes. The lightweight, glossy gel serum is effortlessly easy to apply with the soft cotton brush for maximum comfort. Apply twice a day, morning and evening before mascara application.

The slim shape and 100% cotton brush is made in Albéa’s Tips Studio in Morristown (TN, USA), our center of excellence for mascara, lipgloss and eyeliner tips.

The cap is made of anodized pink aluminum and the bottle is molded gold pink PP with hot stamping decoration are made in Matamoros (Mexico), the group’s center of excellence for mascaras, lipgloss packaging.

See also

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Brand Launch
  • English
  • Modified 08 Nov 2018
  • Hits 809