Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents at PCD Paris, on January 30 & 31, 2019, its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities.

Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

Albéa and CMSmartconnect "IOB Kickstarter" offer gather a connected make-up compact and digital service:

A connected pack

The Onyx + make-up box incorporates Near Field Communication (NFC) technology and is ideal for make-up touch-ups throughout the day thanks to its three pads.

A digital service

The CMSmartconnect muti-technology platform link digital content of brands to the connected compact, to instantly monitor consumer interactions, collect and analyze data to measure marketing campaigns.

"IOB Kickstarter" costs 53,000 euros for a minimum order quantity of 100,000 units; and brings together the expertise of Albéa’s Color Cosmetics and IOB teams in the digitalization field.

Albéa offers other connected packaging solutions and digital offers through its IOB program.

See also

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Jo Webb
  • Product Info
  • English
  • Created 16 Jan 2019
  • Modified 22 Jan 2019
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