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MEA amenity kit by Albéa Travel Designer

  • Albéa
Asia, The Middle East, Beauty, Personal Care, Personal Care, Toiletries

Middle East Airlines is launching on board a new kit exclusively designed by Albéa Travel Designer. This design is an exclusive creation of Albéa Travel Designer for MEA. The modernity of the kit matches with the airline’s recent investment in keeping its fleet rejuvenated, constantly replacing older models with new generation, more fuel-efficient aircrafts.

“We love its sleek design and simple yet stylish look, mirroring the Lebanese elegant simplicity. The color combination of the kit is chic yet timeless. The kit is adorned with simple touches of the MEA logo and the Lebanese Cedar Tree, adding a sense of loyalty and patriotism. The inserts are diverse and modish yet very functional, guaranteed to satisfy our passengers’ tastes and needs” explains Middle East Airlines.

These new comfort kits will be onboard in the upcoming spring season 2019 to coincide with Easter, and Eid al Fitr.

A smart and exclusive collaboration between Albéa Travel Designer and Skin&Co Roma

Albéa Travel Designer has collaborated with the cosmetics brand Skin&Co Roma for the cosmetic range included in the kit: a 10ml hand cream, a 5ml face cream, and a 5ml lip balm. Skin&Co Roma products are inspired by the Mediterranean lifestyle and traditions. The natural and ecological products are based on truffles harvested in family farms.

“Together with Albéa Travel Designer, we can bring the Mediterranean handcrafted experience in the air and around the globe” says Gabriel Balestra, Executive Director for Skin&Co.

The amenity kit also includes:

  • A dental Kit - Signal Cavity fighter 20g and Toothbrush
  • An eyemask in neoprene with MEA debossed logo
  • Earplugs
  • “Do Not Disturb” sticker
  • Bicolor socks
  • MEA branded Pen
  • 2-in-one hairbrush with mirror

From design to complete solutions

Drawing on 25 years’ experience in supporting the leading selective fragrance brands, Albéa’s expertise in designing and manufacturing made-to-measure promotional items is widely recognized. For more than 14 years, the Airline activity’s integrated design department has been conveying airlines’ values and enabling them to renew their kits. This know-how serves KLM, Middle-East Airlines, Thai Airways, La Compagnie, Air Calin and Air France which has entrusted Albéa Travel Designer with the design and production of millions of kits every year for over a decade.

Albéa’s inhouse “Studio 360” takes inspiration from the latest fashion and lifestyle trends to create made-to-measure solutions that reflect the unique value in its customers’ DNA. Through this approach, Albéa has produced amenity kits for prestigious airlines.

Complex project management

The Albéa travel Designer expertise includes the full management of complex projects, coordination of the entire supply chain, manufacture of kits and comfort products and assembly of kits, as well as managing logistics and conducting all quality control checks during production and prior to shipment.

“Airline amenity kits contribute to the wellbeing of long-haul passengers. They promote the brand image of both the airline and the associated beauty brands. At 11 kilometers up, the traveler experience should mean pleasure, comfort, wellbeing, excellence and authenticity – every detail matters! Our mission is to make travel a unique experience,” — Corinne Brand, VP Airlines activity at Albéa.

See also

Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Brand Launch
  • English
  • Modified 05 Apr 2019
  • Hits 775