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Albéa and Erpro 3D Factory collaborate for creativity and customization at industrial scale

  • Albéa
Beauty, Personal Care, Cosmetics, Make Up, Printing, 3D Printing

Albéa has announced the launch of a global business partnership with leading 3D technology innovation start-up Erpro 3D Factory. This partnership will allow Albéa and Erpro 3D Factory to offer industrial series of fully personalized cosmetic packaging solutions, in yet-unseen creative shapes. Erpro 3D Factory’s unique technology, most recently used to design innovative 3D mascara brushes for a renowned cosmetic brand, allows for industrial series in creative shapes that traditional injection molding does not allow – typically for color cosmetics packaging, fragrance caps, skincare jars and more.

This complementary technology will allow both exclusive collections and scale up, as well as last-minute personalization with offline decoration and surface treatment for innovative combinations of colors and textures.

Most of the parts produced by Erpro 3D Factory are made from bio-based PA11 polyamide.

As end-users require ever-more personalization, Albéa further differentiates its range of solutions to include this exclusive, complementary 3D printing technology for customized packaging.

Etienne Briere, Innovation Manager of Albéa, explains:

“The value proposition of this new design and industrialization offering rests on customization and differentiation, which are two key drivers of the beauty market. It combines limitless creativity to invent blue-sky shapes, extremely small runs as well as industrial series, and speed to market.”

Cyrille Vue, CEO, Erpro 3D Factory, adds:

“We are delighted to bring to Albéa our recognized expertise in state-of-the-art 3D printing technology and mindset of innovation. The production line we have developed allows for great flexibility and amazing creativity for industrial series.”

See also

Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Company News
  • English
  • Modified 05 Nov 2019
  • Hits 625