Albéa has announced the launch of a global business partnership with leading 3D technology innovation start-up Erpro 3D Factory. This partnership will allow Albéa and Erpro 3D Factory to offer industrial series of fully personalized cosmetic packaging solutions, in yet-unseen creative shapes. Erpro 3D Factory’s unique technology, most recently used to design innovative 3D mascara brushes for a renowned cosmetic brand, allows for industrial series in creative shapes that traditional injection molding does not allow – typically for color cosmetics packaging, fragrance caps, skincare jars and more.

This complementary technology will allow both exclusive collections and scale up, as well as last-minute personalization with offline decoration and surface treatment for innovative combinations of colors and textures.

Most of the parts produced by Erpro 3D Factory are made from bio-based PA11 polyamide.

As end-users require ever-more personalization, Albéa further differentiates its range of solutions to include this exclusive, complementary 3D printing technology for customized packaging.

Etienne Briere, Innovation Manager of Albéa, explains:

“The value proposition of this new design and industrialization offering rests on customization and differentiation, which are two key drivers of the beauty market. It combines limitless creativity to invent blue-sky shapes, extremely small runs as well as industrial series, and speed to market.”

Cyrille Vue, CEO, Erpro 3D Factory, adds:

“We are delighted to bring to Albéa our recognized expertise in state-of-the-art 3D printing technology and mindset of innovation. The production line we have developed allows for great flexibility and amazing creativity for industrial series.”