The new 3-in-1 multi-gel range from Wingman is a dynamic concept in men’s personal care, with an eye-catching pack design from UK-based supplier Collcap Packaging. Combining shower gel, shampoo and shaving lotion, the product is targeted at active men with an on-the-go lifestyle, and the unique, rocket-like bottle reflects this accordingly.

This bespoke design encapsulates the masculinity and energy of the Jetwash range whilst ensuring maximum shelf presence.

With complex contours emphasising the bottle’s rocket-like shape, Collcap’s design and manufacturing capabilities came to the fore; maintaining high printing quality on the recesses of the bottle was a high priority throughout the project, in addition to preserving a decoration area large enough to ensure instant brand recognition.

The bottles, made of highly compatible PE, are matched with disc-top PP dispensing closures under a translucent overcap. The PE bottles also allow the flexibility for easy dispensing.

The most recent additions to the range are 50ml tubes, ideal for the travelling, adventure-seeking target market for Wingman. The tubes are composed of monolayer plastic (50% HDPE/50% LDPE) with a snap-on header that enables the flip-top cap to be front-facing on every single tube produced.

Throughout the Jetwash range, bold print is used to great effect, the logo being hot-stamped for high visual impact, whilst remaining artwork is achieved with silk-screening. The line is currently available in three masculine scents – Jetfuel, Charge and BOOM.