Marcel Proust taught us that perfume is something special, it can be the way to the memories and release deep emotions. Perfume is a powerful communication tool.
When we buy a perfume, the first approach is assigned to the packaging which, involving and attracting all the senses, has the task of revealing to us the fragrance’s character and the experience it’s going to offer us.
Each element of the packaging plays an essential role: the packaging of perfumes are design objects, carefully projected in every single detail and accessory, to make them efficient communicators of the fragrance’s message.
The attention for sustainability is the main message the new generations of consumers are expecting to find in the packaging of perfumes and cosmetics. Adopting the concept of circular design in the development of the projects is now fundamental: today design can be an important instrument to make a change and to move on to a system where the value keeps on circulating and regenerating continually.
Our team has chosen to engage in the circular approach by choosing sustainable materials for the projects. Here are some pics of perfume caps in Mixcycling® Sughera: a soft touch material containing natural cork scraps.
Each piece is unique, special and sustainable!
Save the planet... With style!
Very often we come across packs for cosmetics made of sustainable, biodegradable or bio-based materials that are aesthetically anonymous or rough. In these cases sustainability is justly a priority, but at the expense of aesthetics and design. But why should sustainability exclude beauty? Sustainability is beauty.
Rice: a concentration of health, beauty and sustainability
It is well known that rice is one of the most consumed foods and that its whole version is a real nutritional panacea: a treasure trove of fibres, minerals and phytonutrients. Today numerous cosmetic companies use ingredients derived from this cereal, such as rice bran oil or rice starch, for their cosmetic formulas for skincare and hair care products.
From PACK to imPACKt in business
When it comes to packaging, we focus on materials, shape, performance and costs. At Livingcap these dimensions are part of a broader vision, framed as a real IMPACKT EXPERIENCE, because every luxury packaging project must be conceived, right from the start, according to the impact it can generate - including the impact on the brand image, consumer perception, sales and on the planet.
Livingcap becomes a benefit company!
Livingcap has become a benefit company! This means that Livingcap is committed to acting for the common benefit in different fields. Besides carrying on our respectful attitude for the environment by choosing low impact materials for our projects and collaborating with partners sharing our philosophy and values, we are planning more initiatives.
An easy solution to the circular economy
Generally the circular economy is defined as an economic system of production and consumption, which involves sharing, reusing, refurbishing and recycling existing materials and products as long as possible. How does Livingcap contribute to such a virtuous system?
Livingcap, Mixcycling and the SID collaboration
Recently, delegates from Livingcap spent some time with the students of SID (Scuola Italiana Design) in Padua. It is always incredibly exciting to see the first creative output from students at this school! And this time it was even more interesting because the topic of their study was very stimulating!
Sughera Avalon - when beauty and comfort meet
Among all amazing articles developed with our partner Corpack Gmbh, the compact Avalon Sughera is undoubtedly our favourite one! We love it because besides being beautiful, it is really comfortable: its surface is soft and velvety, it doesn’t slip from your hands or from the surface where it lays.
- Jo Webb
- Company News
- Created 16 Jul 2021
- Modified 05 Aug 2021
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