Attraction, a proprietary technology developed by Albéa's R&D, delivers gentle, pleasant closing for compacts.

The system's innovation lies in fully plastic, pin-less hinge, which does away with the need for magnets to close the compact. With no opening button, Attraction is more streamlined and offers more design possibilities.

Albéa's lips & compacts product manager Charlotte Wastyn, explains:

"Attraction reproduces the gentle feel of magnet closure systems without their additional cost. At a price that is barely higher than a conventional hinge, Attraction increases the feeling of luxury when closing the compact."

This technology can be fitted with every compact shape, whether round, square, rectangular, oval or custom, making it easy for brands to develop full ranges of compacts.

In addition, with no pin or magnet, Attraction is a more environmentally-friendly system.

Attraction is made at Albéa's Shenzhen, China unit.