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    Albéa produces the Lancôme Grandiôse Liner

    • Albéa
    Europe, France, Switzerland, France, Italy, Primary Packaging, Cosmetic Components, Eyeliner Packs, Plastic - Surlyn, Packaging Decoration, Metallization, Coating, Coating - Lacquer, Printing

    Albéa has produced the Grandiôse Liner from Lancôme, a revolutionary eyeliner that combines flexibility and control during application.

    The idea behind Lancôme's Grandiôse Liner is to offer users a flexible eyeliner for better control: Finally, thanks to a rotating handle, you can trace a flawless line!

    This ergonomic applicator allows for symmetrical access to both eyes for an ultra-precise line as close to the lash roots as possible. The ultra-fine felt tip is flexible and sturdy, for comfortable, precise application. Women will appreciate being able to more intuitively and comfortably apply their eyeliner.

    Grandiôse Liner is a true technological innovation: Its flexible pointed handle is fitted with a hinge for better precision during application.

    This technological marvel is the fruit of a stellar collaboration between Lancôme's innovative concept and Albéa's technical know-how in complex injection and assembly techniques as well as in finishing. This applicator is delicately assembled on a metallic ring, offering, for the first time ever, a hinged handle. Once this is completed, the applicator can bend to a 35° angle throughout application. The ring is attached to the slender Surlyn cap, with no visible injection point.

    The product's elegance includes sophisticated finishing techniques that combine metallisation, pad printing and lacquering techniques.

    This patented product was designed thanks to the expertise of two Albéa plants: Bottanuco, Italy, a centre of excellence for developing and manufacturing eyeliners; and Parigné L'Evêque, France, a centre of excellence in designing specialised caps. Through this complex project, Albéa demonstrated its ability to create a total packaging solution that incorporated a broad range of expertise.

    See also

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    As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

    Albéa Travel Designer launches “Travel&StaySafe”, a unique and customizable travel kit as an answer to the sanitary crisis

    The sanitary crisis is inciting the travel industry to adapt and re-invent itself. In this exceptional context, Albéa Travel Designer innovates and proposes “Travel&StaySafe”, a unique and customizable travel kit including mask, hydro-alcoholic gel, gloves etc. This new offer is proposed to airlines, but also to railways, shipping companies and private transport companies.

    Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

    In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

    • Brand Launch
    • English
    • Modified 06 Oct 2016
    • Hits 6201