The trend of differentiation through packaging cannot be ignored.
The specific needs and expectations of consumers, the diversification of beauty profiles, the popularity of certain products on social media, and point-of-sale events all feed this personalization trend.
Texture, color and materials; bold designs that reflect the personalities of their proud users or federate a community of fans on social networks and assert the brand's DNA...The focus is now on packaging design for increasingly personalized, highly Instagramable cosmetics.
Albéa has integrated expertise and savoir-faire in both packaging design and personalization.
Most of our 40 sites in France and around the world offer technical capabilities and integrated capacities in injection, design, surface treatments, assembly, metallization, and molding; as well as in innovative packaging and the integration of new technologies such as digital printing.
Digital printing for last-minute hyper-personalization
Albéa has opted to employ digital printing technology to meet brands' needs to produce small batches, go to market quickly, or develop limited editions. Our digital printing technology is available for tubes—with the possibility of fully printing the tube and cap—as well as for compacts and lipsticks.
Customization ranges from decoration (hot stamping, silk-screening) to surface treatments (metallization, varnishing and lacquering, electroplating and many others).
Personalization also means being able to combine innovative packaging with hip formulas and accessories. That’s why Albéa develops and delivers tailor-made and turnkey offerings to assist brands with their fast-tracked launches.
Million Vibes: 14 unique mascara lipgloss designs
14 mascara packages with 14 signature designs to reflect your style through textures and visual effects.
From hot stamping to metallization to lacquering, glitter and pearlescent effects, and marbled textures, Million Vibes is an excellent overview of the decorative techniques that Albéa can offer.
Manufactured in Albéa's Matamoros plant in Mexico, Million Vibes is an ode to Albéa's decoration capabilities.
Fancy Deco: laminated cosmetic tubes that awaken the senses
Laminated cosmetic tubes are adorned with three original and disruptive designs.
Designed to awaken consumers' senses and to stand out both on shelves and online, they deliver a true sensory experience.
The touch: the 3D Varnish treatment has a surprising, textured feel, while Soft Touch provides a velvety peach-skin feel that hints at the softness of the formula inside. The eye: Holographic Foil draws on the metallic trend, dressing tubes with iridescent effects.
Albéa unveils its first Sustainable Development Report
Albéa is proud to unveil its first Sustainable Development Report. Albéa's commitment to Corporate Social Responsibility goes back 15 years and is widely recognized by its customers and partners, as well as third-party experts such as EcoVadis and CDP. This voluntary report aims at sharing our new Sustainability strategy, which comprises three missions.
PCR tube packaging for on-the-go surfers
Using 100% mineral filters, formulas are free from paraben, sulfate, silicone, and alcohol, protecting surfers’ skin while respecting the ocean. To protect this precious sunscreen formula, SeventyOne PerCent needed an easy-to-use – waterproof – and eco-designed packaging solution.
Albéa's Constellation mascaras
Reach for the stars with Constellation, Albéa’s new collection of mascara fiber brushes. Carefully put together by beauty packaging experts at the Albéa Tips Studio, based out of the Bottanuco (Italy) industrial facility, these innovative eyemakeup products empower brands to offer consumers the make-up look of the stars!
Reinventing packaging for e-commerce
Our society is undergoing a major transformation: the digital revolution. This technical evolution impacts ways of working, learning, living, interacting and consuming. More than half of all in-store purchase is influenced by digital commerce. Albéa leverages proven technical expertise to offer a wide range of e-commerce compliant dispensing and sealing solutions such as lockable pumps and caps.
Albéa Travel Designer develops unique partnership with skin care brand Skin&Co Roma
Albéa Travel Designer has developed a unique partnership with the skin care brand Skin&Co Roma to offer passengers the best experience in the air! Albéa Travel Designer facilitates a wide range of brand collaborations, focused primarily on authentic brands which can enhance the user experience.
MEA amenity kit by Albéa Travel Designer
Middle East Airlines is launching on board a new kit exclusively designed by Albéa Travel Designer. This design is an exclusive creation of Albéa Travel Designer for MEA. The modernity of the kit matches with the airline’s recent investment in keeping its fleet rejuvenated, constantly replacing older models with new generation, more fuel-efficient aircrafts.
Albéa manufactures the refillable and eco-designed packaging of Yves Saint Laurent Or Rouge
Designed as a jewel box containing the most precious of skincare creams, Yves Saint Laurent reinvents skincare with the Or Rouge range. As part of a sustainable approach, faithful to Yves Saint Laurent's commitment, Or Rouge has been designed as a luxurious refillable and recyclable case.
Albéa creates caps for Paco Rabanne's Pure XS For Her & Pure XS Men
Albéa has created the caps for Pure XS for Her and Pure XS Men from Paco Rabanne. For the Pure XS For Her Eau de Parfum Albéa created the delicate dark black varnish cap in copolyester and the golden snake in ABS on the sculptural glass bottle, and the black lacquered copolyester cap for Pure XS For Men Eau de Toilette.
Albéa presents its IOB kickstarter: The Onyx + make-up box
Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.
Le Couvent des Minimes selects Albéa's XD11 Maximist pump
French Haute Parfumerie brand Le Couvent des Minimes has been reinventing itself since it was bought by cosmetic laboratory Filorga from L’Occitane group in 2017. With a new positioning as a niche yet accessible vegan fragrance brand, Le Couvent des Minimes renewed its brand image in a chic understated black & white visual universe. Le Couvent des Minimes selected Albéa’s XD11 Maximist pump for its new fragrance collections.
Sulwhasoo & Albéa's SP22 Panache Pulse
As the first airy, gently enveloping spray on the market, SP22 Panache Pump by Albéa was a packaging of choice for Sulwhasoo’s facial care serum mist. SP22 Panache Pulse spray releases an extremely fine mist, enriching consumers' beauty routines with a new gesture.
Albéa creates the pack of Lash Sensational Boosting Eyelash Serum from Maybelline NY
Albéa creates the mascara brush and packaging of the new Maybelline NY Lash Sensational Boosting Eyelash Serum. The brush, made of 100% cotton material, is perfect for a soft application of the boosting serum on lashes. The lightweight, glossy gel serum is effortlessly easy to apply with the soft cotton brush for maximum comfort. Apply twice a day, morning and evening before mascara application.
L'Occitane Iridescent hand cream
L’Occitane creates sensation with its Iridescent Cherry Blossom Hand Cream, a new addition to the brand’s hand care range. The laminated plastic tube optimally protects the freshness of the floral formula. Its small format (30ml) is easy-to-carry for a hydration break at any moment of the day. For this hand cream tube, L’Occitane selected the cold stamping holographic effect offered by Albéa.
Albéa chosen to produce pump for The Body KKW
Previously chosen for her Crystal Gardenia fragrance collection, this new fragrance from Kim Kardashian West decided to use a 100ml satin silver XD11 pump by Albéa to enhance the sophisticated fragrance. The XD11 pump is made by Albéa in Thomaston, the group’s center of excellence for fine mist in the Americas.
Albéa presents its Library of Turnkey Solutions at MakeUp In Paris
Albéa Beauty Solutions – the Albéa department which designs, develops and delivers cosmetic turnkey solutions for all beauty brands, both heritage and indie – presented its Albéa Library of Turnkey Solutions at MakeUp In Paris. The Library of Turnkey Solutions includes packaging + formulas for brands who want to launch fast.
Albéa presents its Black Box at MakeUp in LA
Albéa is presenting its Black Box concept at MakeUp in Los Angeles - stand 711. Albéa Beauty Solutions has grown and is now structured around a turnkey solution offering for brands seeking to launch their products on the beauty market without delay. Albéa’s Black Box concept makes your life easier!
Self-expression, diversity, inclusive beauty - Albéa launches two make-up innovations based on its values at PCD Paris
Diversity and assertiveness are values that reached a peak in 2017. In response, Albéa is presenting two make-up innovations - Lash Expression and Duo Stick - at PCD Paris, stand B28.
Algenist Splash Hydrating Setting Mist with the SP22 Panache Pulse pump has been awarded by MakeUp in Los Angeles
Based in Los Angeles, Algenist - the award-winning skincare brand known for unlocking the secrets of algae for visible skin transformation in 10 days - has selected the SP22 Panache Pulse pump for its Splash Hydrating Setting Mist, a Hydrating Serum in a Mist.
- Jo Webb
- Company News
- Created 08 Feb 2019
- Modified 05 Apr 2019
- Hits 105