With its “Make 3D yours” service, Albéa reaches the next level in terms of customized development: in close cooperation with the project team of Albéa and 3D-partner Erpro, brands can design their very own mascara brushes within one week and have them ready for industrialization within four weeks.

During the development phase, brands are invited to attend workshops at Erpro to follow their project step-by-step, test and validate their samples on-site. This development package is available for a symbolic fee and aims to grow awareness of 3D technology by showcasing its many benefits.

“With this technology we are able to create up to 10 different brush shapes in one week”, explains Laura Boroni, Market Manager Color Cosmetic Eyes at Albéa Bottanuco (Italy), Albéa’s global center of excellence for mascaras. “As we can print nearly everything, the design options are endless, making the mascara brush absolutely unique for the customer”, she adds.

Mascara brushes are only the beginning: thanks to Albéa’s design experts the company we will extend this 3D offer to other product categories and provide brands with very short design-to-production process without compromising on sustainability. The 3D offer already includes bio-based brushes and will offer additional sustainable options in the future.