MakeUp In Seoul 2016: The Big Debate!

01 Mar 2016
MakeUp in
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Ten conferences and round tables, more than twenty five speakers.... The two-day conference program scheduled at Makeup in Seoul on April 6 and 7 promises to be particularly rich. Among the highlights of this big debate, a particular emphasis on inter-influences in terms of color cosmetics between large countries such as China, Brazil, Japan and, of course, South Korea.... How do they influence one another? What lessons can be learned from the trends, emerging in these countries? A "consistent" program commensurate with the economic challenges proposed by the sector, also commensurate with an eternal sector, that of Beauty!

Korea, the country where innovation is forging on!

Wednesday, April 6 from 2:00 pm to 3:00 pm, you won't want to miss the fantastic story of Airless packagings! "The story of an innovative system which thoroughly changed the approach to packaging".
A round table moderated by Charles-Emmanuel Gounod, CEO of Beautyworld Connexions, with the participation of Daniel Cha, Yonwoo; Thomas Hwang, Samwha; Gérald Martines, Qualipac.
Among topics addressed... "Will the current trend for Airless packagings for skincare and make up liquid formulations continue?". "What will be the next application in Airless systems?". "What will be the next Airless innovation developed by companies?".

Don't miss either, on April 7 from 10:15 am to 11:00 am, the conference of Gyu Taek, Ph.D. Program Director for Embedded Software, on the theme: "Why local beauty brands dominate digital in Korea?" Korean brands certainly have the digital prowess for fast growth, based on L2 data. The Digital IQ Index®: Korea Beauty, which assesses the digital performance of 30 global and 34 local brands in the country, finds local brands are dominating the top rankings. Seven of the top 10 brands in the Index are Korean, with Amore Pacific having the highest Digital IQ of all conglomerates with brands in the Index, according to L2. L2 insights point to the digital gap between local and global brands in the country. Just 18% of local beauty brands in Korea offer no link to e-commerce (whether through an e-tailer or directly on the brand site) vs. 30% of global brands in the country. Online sales make up 9% of the Beauty market in Korea, on par with the U.S.

This will also be the theme, on April 7 from 11:15 am to 12:00 pm, of the conference by Antoinette van den Berg, trend forecaster and owner of Future-Touch, who will shine a light on multi-level future trends.
Now we are used to catch up with generic future trends for colors and textures in the cosmetic industry. In the new economy, where everything is linked to each other, the consumer will act differently, request more, on multiple levels, then we are used of. This means we have to face future trends on many levels, that go beyond just the right color and texture. In plus the consumer will have more label specific wishes (customized trend forecasting). What can we expect?

Trend forecaster Antoinette van den Berg owner of Future-Touch is specialized in trend forecasting and the translation of trends into innovation for the cosmetic industry. In this process Antoinette links the identity of a company with the future through innovative solutions given by production technology's and renewed opportunities the future offers.

MakeUp in SaoPaulo 2016

In two months the 3rd edition of MakeUp in SaoPaulo will open its doors. In times of crisis in Brazil, the make-up industry is the exception. And, obviously, the famous "Lipstick effect" has full hold! Brazilian women are making up more and more! Formulation, packaging and accessory manufacturers even have trouble supplying.

MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

Mabelline to partner MakeUp in NewYork

Mabelline has decided to team up for the first time with MakeUp in NewYork trade show to share the latest cosmetic innovations and inspiration from the cosmetics industry and more particularly make-up. To note that on Sept. 7 at 11 a.m., Maybelline's senior vice president of global marketing, Trisha Ayyagari, will give a talk called "Maybelline, an American Success Story," analyzing the evolution of the cosmetics industry.

The American consumer's obsession with beauty

In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

New York's "Innovation Tree" contest

The big contest on innovation organized as part of the MakeUp In trade shows continues to attract make-up companies year after year. On the occasion of the forthcoming MakeUp in NewYork event, close to 30 companies submitted a total of more than 60 products. The Jury members have had to choose from 43 innovative formulas and 17 new packaging and/or applicators (another record!), and on September 7th, at the Center 548 in Manhattan the winners will be revealed.

MakeUp in New York rewards packaging and formulation creativity at universities

On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

The influence of over 130 million Hispanic Americans on the make-up industry

In 2050, the Hispanic population in the United States will exceed 130 million, that is, more than any other country in the world. Meanwhile, in a few years, Mexico has become Latin America's second largest economy. In both cases, women spend more than 48 minutes every day on personal care. The Hispanic population and Mexico - two major topics which will be addressed at MakeUp in New York 2016.

Will the UK remain a platform of access to the European make-up market?

The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

US Beauty market closely linked to the rise of smartphones

Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

MakeUp in New York conferences

A particularly rich conference program spread over two days will bring together no less than 28 speakers, on September 7 and 8 at the sixth edition of MakeUp in NewYork. Main highlights include an update of the "makeup" dynamics in the US and the major changes generated by online sales, the impact of social networks, the gathering momentum of these famous "Indie Brands" and the influence of "Latin" consumers.

MakeUp in NewYork: Reflection of American and Latino dynamism

More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

MakeUp in Paris 2016: Better than ever!

The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

MakeUp in discovers the ancestral bond between make-up and perfume

This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

A record 28 innovations selected at MakeUp in Paris

Never before in the history of this "Innovation Tree Products" Contest will such a great number of suppliers have submitted so many products. Seventy-five products were evaluated in total by the members of the MakeUp in...™ Expert Committee. The result - twenty eight of them, chosen to be displayed at the entrance of the forthcoming MakeUp in Paris on 9 and 10 June.

Take a journey with MakeUp in Paris

From the workshops of Venetian glassmakers to "Future" trends, the BASF, Univar companies and the trend Agency PECLERS will stimulate your creativity by organizing a series of workshops just for you. They will show you how to stimulate interactions with light by working on colours, to combine macro trends, lifestyles and creative concepts and to take a fresh look at textures and colours. A series of private and customized workshops not to be missed...

Digital mania at MakeUp in Paris: The debates

A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

Make up in Iran at MakeUp in Paris

Learn about the success of make-up in Iran at MakeUp in Paris on the afternoon of Friday June 10th, as two conferences dedicated to Iran will catch the attention of visitors. Iran is now considered as the new major player in the Middle East region with a worldwide influence.

MakeUp in Paris to go green for first time

At the next MakeUp in Paris, visitors and exhibitors will discover for the first time at the Carrousel du Louvre an area entirely dedicated to Sustainable Development. This area, will be sponsored by Chanel Parfums et Beauté. And on June 10, from 4pm to 5.30pm, a large roundtable will be organized on the theme of "Sustainable Development, the new challenges".

Digital Beauty: MakeUp in Paris looks to the future in new area

It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

Nearly 20 conferences at MakeUp in Paris

Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

Mission complete at MakeUp in Seoul 2016

The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.