If this is your company, CONTACT US to activate Packbase™ software to build your portal.
Never before in the history of this "Innovation Tree Products" Contest will such a great number of suppliers have submitted so many products. Seventy-five products were evaluated in total by the members of the MakeUp in...™ Expert Committee. The result - twenty eight of them, chosen to be displayed at the entrance of the forthcoming MakeUp in Paris on 9 and 10 June.
A total of 33 suppliers will have taken part to this edition of the "Innovation Products Tree". The approximately 3300 already pre-registered visitors will be able to admire, when they enter the show hall, this tree "like no other" on which will be hung the twenty eight selected innovations of this seventh edition of MakeUp in Paris.
A big thanks to officials of the following companies: Aircos, Albéa, Alkos, Baralan, Bomo Trendline, Cosmogen, Coson, Eurovetrocap, Faber-Castell, Fr & Partners, Gotha Cosmetics, ICC, Homer Color Printing, Mktg Industry, Orléans Cosmetics, Polychromatic Keystone, S&J International, Strand Cosmetics, Taiki, Toly, Univar, Virospack and Wisimages.
Out of the 28 products selected, visitors will discover ten in the "Formulas" category, ten also in the "Packagings" category, five in the "Full Service" category and two in the "Accessories" category.
These innovations can be summarized in three words, "Bright", "Sensory" and "Customized".
Bright, Sensory and Customized
As you will see at the show, 3D effects, "fluorescent" and "metalized" aspects, winning formulas... all have something "bright" about them. Textures are gourmand, protective and enriched with oils or vitamins.
All these products are an invitation to a unique sensory experience, both with regards to the chosen materials the packagings, their presentation and of course, textures presented.
As for customization, it is omnipresent, be it for lip glosses or fluid formulas for the complexion. Each packaging was designed with great care to offer the best gesture and to specifically suit certain new textures.
To note that the impact of the "Digital" trend will be visible for the first time on one of the products displayed on the Innovation Tree Products with an application that enables to find the make-up that fits one's morphology.