Local means agile
As a trusted British company, Cult had a further critical requirement: to partner with local firms who could offer ‘made in Britain’ quality.
Of course, moving from a Chinese supplier to Robinson's centrally-located UK operation, also allowed for greatly improved turnaround times and increased transport efficiencies.
One way in which Robinson is able to quickly adapt to our customers’ needs is because they've built up their own network of trusted suppliers and printers in the UK. They choose to work only with those who are able to match their versatility and ambition when it comes to reacting to changing consumer demands, building true partnerships with likeminded organisations.
Cult’s return on their investment with Robinson was realised very early on when they were able to deliver on a Christmas campaign only two weeks on from receiving the artwork. This compares with a lead time of at least 16 weeks on the water from suppliers in the Far East.