Robinson has appointed Jacki Sanderson as Group HR Director to deliver a streamlined, leadership approach to HR across the business, supporting the newly launched People Plan – integral to Robinson’s Sustainability Pledge – and to ensure the health and well-being of all employees remains a top priority.
Packaging for a beauty brand built on influence
Cult Beauty needed to revamp the secondary packaging for their popular cosmetic line. They went to Robinson Packaging to develop boxes that were both sleek and also easily recyclable.
Cult Beauty is the online destination of choice for consumers of beauty products. It prides itself on its transparency, with a commitment to complete transparency, listing all ingredients and publishing all consumer reviews.
It recognises that many of its followers are trying to make a step-change in their sustainable buying habits. Through its Cult Conscious initiative, it champions those brands that have committed to recyclable packaging. It stood to reason, therefore, that it chose to work with a packaging expert like Robinson Packaging that could help to deliver on its sustainability credentials. They supply shoulder boxes, 4-panel book jackets and sleeves.
Transformation to sustainability
With their long track record in sustainable packaging, one of Robinson's first initiatives with Cult was to convert their boxes so they are made from 100% post-consumer recycled (PCR) paper. But it didn’t stop there – the replaced their linings to 100% PCR basalt paper – delivering a total pack circular solution.
Local means agile
As a trusted British company, Cult had a further critical requirement: to partner with local firms who could offer ‘made in Britain’ quality.
Of course, moving from a Chinese supplier to Robinson's centrally-located UK operation, also allowed for greatly improved turnaround times and increased transport efficiencies.
One way in which Robinson is able to quickly adapt to our customers’ needs is because they've built up their own network of trusted suppliers and printers in the UK. They choose to work only with those who are able to match their versatility and ambition when it comes to reacting to changing consumer demands, building true partnerships with likeminded organisations.
Cult’s return on their investment with Robinson was realised very early on when they were able to deliver on a Christmas campaign only two weeks on from receiving the artwork. This compares with a lead time of at least 16 weeks on the water from suppliers in the Far East.
Flexibility in stockholding
Producing packaging in bulk clearly achieves greater economies of scale. Added to that, housing Cult’s longer-term packaging in our own stockholding facilities brings them the added benefit of being able to submit requests for packaging as and when demand requires.
Packaging that influences
With a firm focus on growing a loyal following, Cult’s NCA (new customer acquisition) and influencer boxes need not only to excite but also to build trust. As such, it had some very exacting requirements on the look and feel of the boxes, as well as how the products are displayed.
As Hannah Whitehead, Consumables Buyer, Cult Beauty, explains,
“Consumers trust our platform because we are very transparent in how we share product information and reviews. We never include products that don’t cut muster with Cult HQ. When we’re introducing these brands to our influencers, the first impression starts, of course, with the packaging – it’s the first thing consumers see. As such, our 4-panel book jacket that we send as our ‘influencer box’ is the perfect way to showcase those products that have created a ‘wow’ with our own team.”
CEO of Robinson named finalist at Great British Businesswoman of the Year awards
Robinson – the manufacturer specialising in value-added custom packaging – is celebrating the success of CEO Dr Helene Roberts who was named as a finalist in two categories of the Great British Businesswoman of the Year awards.
New group Marketing Manager joins Robinson
Robinson has appointed Laura Donington as Group Marketing Manager to support the delivery of the marketing strategy across their international business, strengthening their value offering through sustainability and brand enhancement, content design and creation, and stakeholder engagement and communication.
Robinson's new Danish project will strengthen the recycling of household plastic waste
Robinson's Danish team is working on an exciting project to transform recycling in Denmark! The project aims to improve recycling technology to help pave the way for more plastic waste to be recycled for the same use, closing the loop, rather than being downcycled
Robinson’s 3D booth showcases custom design solutions
Robinson is a UK leader in plastics. With trade shows still not back to prior capacities, they are eager to show customers what makes their products so great. Now, clients can view them up close and personal, anytime of the day. Robinson welcomes visitors from around the world to step into its high resolution 3D booth.
A British Brand Shines Brightest When Supply is Local
Neom has fast become one of the best-known wellness brands in the UK and the Middle East. It chose to work with Robinson primarily for two key reasons: the flexibility we offer in our supply, and our long-held experience and credibility for developing sustainable products
Robinson is a trusted partner in laundry bottles
The busy consumer’s laundry bottles must encompass all the functionality they expect to tackle the job at hand. At Robinson, we’re known for our honest and straightforward approach to how we do business and how we work with our customers. We will work to find your ideal, custom-made alternative.
World's First Industrial-Scale Manufacturer of G3 Dispenser Plug is Robinson Packaging
Huhtamaki Inc. is a global player in sustainable food-on-the-go and food-on-the shelf packaging solutions, operating in 35 countries from 81 sites across the world. As part of their patented Quikspread container system, Huhtamaki supplies specially engineered dispenser plugs for some of the world’s most well-known foodservice outlets.
Robinson joins ground-breaking NEXTLOOPP project to close loop on food-grade PP from post-consumer packaging
Robinson – the manufacturer specialising in value-added custom packaging – has joined forces with NEXTLOOPP to deliver for the first time a supply chain model to close the loop on food-grade recycled polypropylene (rPP)
Robinson Supplies the Right Bottle to Lead in Disinfectant
Fabulosa Ltd is a family-run business based in Crewe, Cheshire. It manufactures multi-surface, ready-to-use disinfectants under the ‘My Fabulosa’ brand. It chose to partner with Robinson as it needed a reliable supplier that could provide a custom-moulded PET bottle from tooling that is dedicated to supplying only their filling lines.
Robinson Packaging Designs Bespoke Luxury Rigid Boxes
Robinson Packaging develops and manufactures bespoke luxury rigid boxes. Your product is packaged securely and decorated to your brand’s distinct style. With expertise across many major markets, including confectionery and food, toiletries, cosmetics and multimedia, Robinson creates top quality boxes that catch the eye.
Robinson acquires Danish business Schela Plast
Robinson – the manufacturer specialising in value-added custom packaging – has acquired the Danish company Schela Plast. This major investment is part of the company’s dynamic development strategy allowing Robinson to continue to build on its bespoke, customised model and align with its multi-national customers on the back of three years of successful growth.
Robinson at Webpackaging LIVE Virtual Exhibition 2020
Robinson is excited to be one of just 20 companies participating in Webpackaging LIVE, the world’s first virtual packaging exhibition. The innovative 3D stand will allow visitors to look at a range of products on virtual shelves, including both Robinson's plastic and premium paperboard packaging, and the virtual exhibition stand really lets people see what Robinson has to offer.
500ml HDPE Bottle – Available Now
Robinson UK is delighted to announce that from the start of May we will be adding a 'Boston Round' 500ml HDPE bottle to our standards portfolio. The bottle is suitable for hand sanitiser with a wide range of caps, pumps and dispensers, including our own flip-top closures and simple refill cap.
Helping to feed the Nation during COVID-19
A message from CEO Helene Roberts about how Robinson's collaboration is essential. Robinson-produced soup and sauce pots, bowls, and ready meal containers play a vital role in keeping us all fed during this troubled time. Our UK and Polish plastics businesses are considered as Key Industries within the Food and Drink sector, critical for ensuring that our nations have access to food and people are being fed.
COVID-19 – Our Response
As a global packaging manufacturer, we are closely monitoring the COVID-19 pandemic. At Robinson Packaging Innovation we are working to ensure the best safety for all our employees and work colleagues. Robinson staff are making a collective effort to work remotely and keep providing the best services to our clients and partners.
Herbs & Spice Packaging Gets 30% Food Grade RPET
Herbs and Spice packaging will be enhanced with the introduction of our 100ml PET jar manufactured as standard with 30% Food Grade RPET included. These containers are also ideal for baking ingredients and sprinkles and come with a variety of closures to choose from.
- Bianka Cramblit
- Brand Launch
- Created 05 Apr 2021
- Modified 29 Mar 2021
- Hits 387