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Weener Plastics presents new corporate identity, HQ and name

  • Weener Plastics
Europe, Benelux, The Netherlands, Germany, Austria, Germany, Plastic

Weener Plastics is strengthening its well-established position as a strong, competent and reliable full service global supplier of innovative plastic packaging solutions. Therefore, it is implementing a new corporate identity, the HQ is being relocated and several name changes are being executed.

"Today, WPPG is a market-leading global plastic packaging company offering innovative packaging to our customers from 24 operations in 16 countries," states CEO Roel Zeevat. "The clear positioning and name change better reflect our company's current structure and increasingly diverse and widespread global activities."

New corporate identity: Clear & Clean

A new 'Clear & Clean' corporate identity is being introduced in all Weener communications and at facilities around the world in the first quarter of this year. The unified company name and logo will better represent our identity and direction and create clarity, alignment and uniform market positioning.

Relocation of HQ

The corporate headquarters has been moved from Weener, Germany to Ede, The Netherlands. This central and easily accessible location – less than 100km from Amsterdam Airport – will foster the company's international business and organization. Weener's corporate and supporting services will be centralized and managed from here. Also, Weener Plastics' dedicated team is being extended in order to cope with future developments.

Plasticum facilities renamed 'Weener Plastics' 

Plasticum Netherlands BV has become Weener Plastics Netherlands BV, Plasticum Norwich Ltd has been renamed Weener Plastics Norwich Ltd and Plasticum Ilkenhans GmbH is now named Weener Plastik Ilkenhans GmbH. These name changes will be effective immediately.

"We look to the future with great confidence and are proud of our identity," adds Roel Zeevat. "The core of our strategy remains unaltered. Weener Group will continue to develop innovative products and processes, maintaining a global presence whilst offering a customer oriented approach and consistently reliable service."

See also

Weener Plastics thinks green, serving up sustainable solutions for environmentally conscious customers

As pressure to ‘think green’ escalates through the roof, sustainability continues to be an integral part of Weener Plastics’s strategy. Boasting unrivalled technological competences, the company develops packaging components for the personal care, food & beverage, and home care markets, working incessantly towards minimising its carbon footprint. Ilona Vermeer underscores the importance of sustainability solutions for Weener, explaining how it is determined to make the plastics packaging industry circular in the next years.

Multiple awards for Nivea packaging with Weener Dispensing closure

Nivea Hand Care’s alluring packaging isn’t just pleasing to look at. Picking it up is almost irresistible – and delivers a pleasant consumer experience. That is why the appealing packaging has received several awards in 2017, such as the Red Dot Design Award for Communication Design and the German Packaging Prize. A welcome compliment for the hinged dispensing closure produced by Weener Plastics, which is functional, convenient, reliable and attractive.

  • Company News
  • English
  • Modified 28 Jan 2016
  • Hits 2401