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Introducing Classic Lashes by GEKA

Designed for elegant length and a perfectly defined curl, the 314886 pureLASH applicator features a twisted wire brush with a triangular cross section. Made with GEKA’s EOSbombyxPCR fiber, it meets today’s sustainability requirements while ensuring high-performance application.

02 Jun 26

GEKA's lift up FIBER is standing out

Engineered with a unique split tip design and porous fiber structure, lift up FIBER delivers a powerful mechanical lifting effect while ensuring precise and consistent product pick up. This innovation reflects GEKA’s ongoing commitment to pushing applicator design forward.

17 Feb 26

Glow Between Moments Collection

Glow Between Moments is a lip and face collection designed to illuminate your natural radiance. Silky lip colors wrap your smile in vibrant, featherlight pigment, while luminous face formulas melt into the skin, enhancing your glow.

30 Jan 26

GEKA's 3 striking mascaras for THE ONE

In collaboration with THE ONE, we present three mascaras that each create a striking look. The products offer a range of benefits to suit personal taste and impress with three different brush shapes from GEKA.

28 May 25

Mother of Lashes mascara for Minori

Defined, clump-free and feather-light lashes – the Mother of Lashes mascara delivers all that and more. The packaging for the Mother of Lashes mascara was created using our modular system and is manufactured at our facility in Elgin, USA.

14 May 25

Eudora chooses GEKA's modular system

Eudora’s lip oil features an exceptionally fine texture and distinctive finish, available in three irresistible shades. The design, called magicRUBY, is part of GEKA’s modular system, which gives customers the freedom to choose their preferred style.

30 Apr 25

GEKA proves to be the perfect companion for Maybelline

The perfect companion for every occasion: Maybelline’s Super Stay Matte Ink truly lives up to its name, and GEKA proves to be the perfect companion for providing uniq

16 Apr 25

GEKA's specially customized mascara packaging for Manhattan

Manhattan has selected a sustainable packaging solution for its Clean & Free Lash Loader mascara. Specifically customized to meet Manhattan’s wishes, the silk screen printing in combination with hot foil stamping on the bottle and the tactile pattern incorporated into the tool give the cap a particularly sophisticated look.

02 Apr 25

Geka Expands Global Footprint With Major Investments in 2024

At our headquarters in Bechhofen, Germany, 2024 was a year of significant technological advancements and capacity enhancements. The facility saw the introduction of new decoration machines, including embossing and silk screen machines. These new machines will allow us to increase the capacity of their beauty application products.

24 Mar 25

GEKA repeats success with fifth consecutive EcoVadis Platinum

Proving itself a frontrunner in creating positive impact on the planet and society in cosmetics, GEKA has been awarded its fifth consecutive Platinum Sustainability Rating from EcoVadis. This result places the high precision cosmetics application expert within the top 1% of assessed companies, demonstrating that ground-breaking beauty products needn’t cost the earth.

10 Mar 25

100 years of GEKA's brushes around the world

As GEKA celebrates 100 years of its brushes, the company will be highlighting some of its latest launches as well as its classics at MakeUp in LosAngeles. Visitors will find GEKA at booth J31 of the event taking place on 12 & 13 February at the LA Convention Center.

31 Jan 25

Fall in Love With The featherBrush Mascara Applicator

Meet GEKA's featherBRUSH, a specially designed brush applicator engineered for beautiful results! The brush diameter and shape adapts perfectly the natural eye shape and bristles become longer from the tip to the base to match natural lash growth

04 Jan 25

Masterbatch Excellence: Fascinating Decoration Without Additional Coating

GEKA now offers metallic masterbatch with extra high-gloss pigment. The exclusively developed metallic chrome masterbatch uses an innovative type of metallic pigment to achieve real chrome surfaces. In addition, there is also the flip flop masterbatch, where the color changes depending on the lights. Decorating with masterbatch effects is an ideal alternative to time-consuming multi-step decoration.

10 Dec 24

GEKA Expands Global Footprint With Major Investments On Brazil Site

GEKA, a leader in innovative beauty application solutions, is set to expand its global footprint with strategic investments across its facility in Brazil. These targeted developments aim to enhance production capacity, streamline processes, and bring technologies to the beauty industry.

03 Dec 24

GEKA’s Best-Performing Eyebrow Combinations

GEKA's brand-new collection of best-performing eyebrow combinations features a huge range of different brush types for the perfect brow treatment. Find various brush technologies to provide consumers with an invaluable tool to style their brows including fiber brushes, molded brushes and nano twisted wire brushes.

06 Nov 24

Material Breakthrough! Bulk and Formulation Compliant PCR-PP for Cosmetic Packaging

This latest advancement saves 75% of CO2 emissions when compared to virgin PP and includes a minimum of 95% recycled content. Even with all these eco-friendly features, this new material offers unprecedented color brilliance with a spectacular visual effect such as metallic, pearl, chrome and multi-color, with the possibility of deep piano black.

01 Oct 24

Perfume Gel Applicator - Where sensuality meets gracefulness

The uniqueness of our on-the-go fragrance packaging is evident through the combination of matte and shiny shadow printing as well as shiny silver hot foil printing. GEKA's micro-bristle applicator fusion-APPLICATOR is ideal for a hygienic and precise application that can be applied throughout the day. The applicator is made of 50 delicate micro bristles with a bristle diameter of 0.08 mm2 at the tip. The bulk reservoir zone in the middle of the applicator is ensuring the perfect dosage of the perfume gel.

10 Sep 24

GEKA‘s CEO Oliver Vogel discusses beauty trends

The key influences in beauty trends currently include the increasing use of post-consumer recycled material, more mono-material product launches and a growing demand for low cost customization options instead of customer specific packaging...

02 Sep 24

Meet GEKA's new featherBRUSH

Meet the ultimate lash look with GEKA’s new featherBRUSH! The brush fits perfectly the natural eye shape and has angled bristles for better grip & style, with a zig-zag arrangement.

15 Aug 24

The New Micro Bristle Applicator- preciseBLEND

NEW MICRO BRISTLE APPLICATOR - preciseBLEND uses 62 Micro bristles made of pharma-grade plastic, providing a higher dosage and application precision, ideal for dot application.

04 Jun 24

GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

08 May 24

phenomenalGLOSS: Order me today, fill me in 10 weeks!

The phenomenalGLOSS is one of the included models in the 10 week lead time program, that provides a reliable and versatile design for lipgloss or lip-related products. Complete with a doe foot applicator and cylindrical shape, its special feature is that it can be made of PET and also PCR PET depending on individual preference.

11 Mar 24

stunningLADY Mascara Packaging: Iconic Shape and Eco-Friendly Materials

Meet stunningLADY, a mascara model using an iconic cigar shape with a filling volume of 12ml. Choose your material of PP or PCR PET, your preferred brush applicator, glamorize the outside and enjoy a 10 week lead time.

06 Feb 24

GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating

Proving itself a frontrunner in creating positive impact on the planet and society in cosmetics, GEKA has been awarded its fourth consecutive Platinum Sustainability Rating from EcoVadis. This result places the high precision cosmetics application expert within the top 1% of assessed companies, demonstrating that ground-breaking beauty products needn’t cost the earth.

19 Jan 24

Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament

Welcome the industry's first post-consumer recycled fiber filament the rebornBRUSH! The rebornBRUSH is made up of up to 65% PCR-PBT material fiber while still incorporating GEKA's HYPNO Technology. HYPNO Brush cuts provide more profile for more volume, featuring up to 8 cut edges and horizontal brush grooves.

30 Oct 23

GEKA's new Lip and Face Applicator: The miniBLENDER

miniBLENDER is GEKA's latest applicator, an eye-catching one component applicator that uses the soft beveled tullip shape, ideal for lip and face application. Thanks to this special design, the formulation can flow into the reservoir zone. This allows a very easy handling and quick, clean make-up results.

07 Sep 23

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

14 Aug 23

40th Anniversary of GEKA's Block Building System For Cosmetics

Since 1983, GEKA has been offering an extensive product line, for rapid product launches and price-sensitive budgets. The modular range of colored cosmetic packaging for liquids features more than 1,200 items, offering limitless possibilities for combining bottles, caps and applicators.

31 Jul 23

L'Oréal Paris Partner with GEKA for Telescopic Lift Mascara

The L'Oréal Paris Telescopic Lift Mascara impresses all with its unique packaging design and a deep black lash look that visually lengthens the lashes. The customer-exclusive packaging was specially designed and manufactured by GEKA for L‘Oréal, and special tools were even created to realize the desired result.

10 Jul 23

GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023

GEKA joins MakeUp in Paris 2023 on the 14th and 15th June, with one of its recent sustainable innovations, Shadow Printing, nominated for the Innovation and Trends Award. Shadow printing is the new sustainable printing technology at GEKA that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics.

14 Jun 23

Discover GEKA's New Collection "Deserve" at MakeUP in Paris 2023

Global cosmetic packaging manufacturer GEKA joins MakeUp in Paris 2023 on the 14th and 15th June. You can meet the team at Booth J20 where GEKA will showcase its latest cosmetic innovations including the new collection "Deserve".

01 Jun 23

GEKA's Micro Bristles: Hygienic, Precise and Reduced Product Waste

GEKA has expanded its portfolio of hygienic, precise applicators by introducing ready-to-go solutions such as Micro Bristle Technology. The bristles do not spread, and thanks to adjusted rigidity and perfect resilience, they can also reach hard-to-access areas.

03 May 23

New Printing Technology: Shadow Printing

Shadow printing is the new printing technology at GEKA that is an innovative and sustainable decoration technique that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics for combination of matt and shiny surfaces. his decoration technique is incredibly flexible, allowing complex customized elements and patterns to be applied to bottles or caps.

30 Mar 23

Bi-Injected Mascara Brush Technology at GEKA

Customizable color options, faster applications, quick pay-off, maximum volume and 100% guaranteed brush quality with camera-monitored production, GEKA was the first to market with bi-injection brushes and has sold over 2 billion bi-injected brushes.

01 Mar 23

GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume

GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.

22 Feb 23

medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.

11 Jan 23

GEKA outpaces industry across key CDP rankings

medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.

22 Dec 22

GEKA earns EcoVadis Platinum sustainability rating for third year running

Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.

07 Dec 22

Create wonderful lashes with GEKA’s new FAN C Brush

The new molded brush is specially designed to spread the lashes and features 2 application zones. Bristles can now be found at the brush tip, making them ideal for sharp separation and precise final touches.

23 Nov 22

Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes

GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.

14 Nov 22

GEKA receives the Blühender Betrieb "Blooming Business" award

GEKA has received this award from the Bavarian State Ministry for Environment and Consumer Protection within the scope of the "Blühpakt Bayern" for its flower- and bee-friendly outdoor areas.

27 Oct 22

MEDMIX appoints Oliver Vogel as new Head of GEKA

MEDMIX, a global leader in high-precision delivery devices, appoints Oliver Vogel as new Head of its Beauty brand GEKA, effective October 1st, 2022.

07 Oct 22

GEKA Elgin repeats success with EcoVadis Gold medal for sustainability!

For the second year running, the EcoVadis assessment places GEKA Elgin in the top 5% of all facilities assessed, with the site receiving a Gold Medal rating for sustainability.

22 Sep 22

GEKA's Natural Mascara to reduce your CO2 footprint

GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.

05 Sep 22

Lancôme chooses GEKA to make its latest concealer

GEKA was chosen by the prestige brand Lancôme to make its latest product: Complexion Idole Ultra Wear All Over Concealer by using a shatterproof plastic that is reminiscent of glass.

01 Sep 22

GEKA partners with Cheekbone Beauty Cosmetics to produce Mascara and Brow Gel packs

The indigenous-owned sustainable cosmetics brand from Canada has partnered with GEKA to produce the Sustain Brow Gel and Sustain Mascara.

25 Aug 22

Inika Organic’s voluminous mascara with GEKA

GEKA designs an effective mascara pack for voluminous application with Inika Organic, using deltaFIBER technology. The eye-catching pack has a matt satin finish with a clear lacquer, blending together matt and gloss effects.

19 Aug 22

GEKA partners with Makeup By Mario for Master Hold Brow Gel

The Master Hold Brow Gel uses long fibers of the EOS brush to reach brows directly at the root and short fibers to ensure definition of each individual lash.

09 Aug 22

GEKA Releases its First Sustainability Report

As a part of medmix, a global leader in high-precision delivery devices, GEKA (medmixBeauty) is releasing its first Sustainability report, outlining the commitment to and progress towards the company’s sustainability goals.

22 Jun 22

GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"

Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.

21 Jun 22

Discover the Hygienic and Highly Precise Micro Bristle Applicators from GEKA

GEKA has expanded its product portfolio of hygienic, precise applicators by introducing ready-to-go solutions with micro bristle technology.

04 Mar 22

GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating

GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.

25 Feb 22

GEKA Brow Duo in the Color of the Year 2022

GEKA converts the latest beauty trends into products ready for sale- look at the Brow Duo brush in 2022's Color of the Year.

21 Feb 22

Best Performing Mascara Showcase at MakeUp in LA

GEKA’s best performing mascara combinations are showing up at MakeUp in Los Angeles: Advanced liquid cosmetics applicators and full-service approach guarantee the perfect beauty application solution for your unique needs.

09 Feb 22

GEKA Shares its Market Knowledge And Feel For Trends

GEKA develops packaging that consumers want by researching social and consumer macro-trends and transforming them into clear, innovative solutions for color cosmetic ranges.

07 Feb 22

GEKA’s PCR and Bio-based Fibers Chosen by Natural Beauty Brand

For this new makeup collection, GEKA produced the mascara and eyebrow mascara in reliable, sustainable PCR materials and by using bio-based fibers developed from castor oil for the brushes.

19 Jan 22

Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating

GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.

17 Dec 21

CDP report reaffirms GEKA’s position as a leader in sustainability

GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.

09 Dec 21

GEKA continues to enforce its IP rights and protects its customers

Cosmetic applicator manufacturer GEKA GmbH has successfully enforced its design rights to the protected DEFINER MAX lip applicator.

08 Dec 21

The Innovative new L’amour La vie et La Beauté Collection

GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.

28 Oct 21

GEKA’s leading beauty applicators on show at MakeUp in Paris

GEKA will attend this year’s MakeUp in Paris exhibition to share its latest application solutions for liquid cosmetics with the industry. Magical results land innovation award for pureDEFINITION mascara brush

19 Oct 21

GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris

GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.

08 Oct 21

GEKA takes gold award for sustainability

GEKA’s branch in Elgin, Illinois, has been awarded a Gold EcoVadis Medal, placing it in the top 5% of companies assessed.

04 Oct 21

GEKA GMBH celebrates opening of headquarters' expansion in Bechhofen, Germany

Creating a futureproof, customer-centric factory GEKA’s expanded headquarter will help to deliver the applicators of the future

06 Sep 21

GEKA steps up its decarbonization commitment

As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.

20 Jul 21

GEKA Update 2021 Magazine Released

Discover the world of beauty powered by GEKA.

19 Jul 21

Look FLAWLESS with crystal clear cosmetic bottles made with PCR

Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.

30 Jun 21

GEKA's fusionAPPLICATOR recognized as high-precision skincare applicator by expert committee

GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.

15 Jun 21

GEKA welcomes visitors to view their cosmetic applicators in full 3D

GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.

08 Jun 21

GEKA’s new cosmetics set makes morning routines a breeze

Cosmetics packaging innovator GEKA has launched its latest kit, the FOR ME Care Collection. With sustainably produced, high performance applicators, users can create the perfect morning beauty routine in just six steps.

28 Apr 21

GEKA helps Clarins shine

When a brand’s design desires meet the expertise of GEKA’s departments, dream packaging is the result. The successful Lip Comfort Oil Shimmer by Clarins, relied on GEKA’s proven lipDEFINER applicator.

29 Mar 21

GEKA’s sustainability work is rewarded

GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.

11 Mar 21

Green talk with GEKA

GEKA is committed to measure its global environmental footprint. Maxime Darimont, Sustainability Manager and Frederic Duquet, Head of Global R&D and Innovation offer further insight.

01 Jan 21

'Mask Have' essentials from GEKA

GEKA's new collection has everything that you need to shine when you are out. The Mask Have set includes 2 face masks along with a mascara and brow product to give your face the perfect frame and final finish.

05 Nov 20

GEKA's 'Summer Time' style

Summer Time from GEKA shows a gradual lacquering from purple to pink to orange, paired with 2-colored silk screen print to give a vibrant, summery and eye-catching appearance to the high-quality packaging.

20 Oct 20

Meet the GEKA team online!

The GEKA Group has become one of the world‘s leading manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry. Meet the GEKA team online and chat about the company's latest innovations through Webpackaging LIVE.

25 Sep 20

Create & customize your make-up with GEKA's online product configurator

GEKA's online product configurator allows users to create and customer hair, lip, eye and facial make-up online - in the easiest possible way. Try out the configurator for yourself!

18 Sep 20

EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%

GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.

03 Sep 20

GEKA's Reborn mascara pack with 93% sustainable material share

GEKA's mascara contains sustainable solutions for all 5 components of the cosmetic packaging, and the packaging in total is made of 93% sustainable material share.

25 Jun 20

GEKA presents its sustainable beauty collection Reborn

Reborn is a sustainable beauty collection that gives plastic packaging a second life. GEKA's range of eye and lip products is made up of sustainable packaging solutions, either using recycled materials or bio-based alternatives.

17 Jun 20

GOLD for GEKA - CSR Rating EcoVadis

GEKA has been awarded a gold EcoVadis rating for its CSR achievements. Now, the company's top priorities of dealing responsibly with people and with the Earth's resources have been internationally recognized.

15 Apr 20

Virtuell packaging development par excellence

GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.

14 Jun 19

Clara Boerner
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Created 17 May 2017
Modified 17 May 2017
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