Rms Beauty wanted to try something different than the traditional plastic pot or compact for their new, buildable eyeshadow range. The beauty brand found a partner in Element Packaging and launched their latest line of eyeshadow in an aluminum tube- How eco-friendly!
The Eyelights Cream Eyeshadows from rms beauty are available in six gorgeous metallic shades and made with Organic Green Tea Extract. It was essential that the packaging conveyed the vibrancy and shine of the product, while still being sustainable.
The solution was a recyclable aluminum tube with a white round mushroom LDPE plastic cap, supplied by Element Packaging. The eyeshadows even come with a reusable “key” that consumers can use to squeeze every last bit of product out instead of wasting it.
When the product is finished, consumers can place the tube into the metal recycling. Aluminum recycles forever, without losing quality.
Element Packaging is a global supplier of innovative packaging and turnkey solutions for the beauty industry.
Interested in solving your brand’s sustainability problems? Contact the team at Element today!
Element Beauty Group Plans to Develop New Formulas to Reduce Water Waste
Element Beauty Group is working to to develop extemporaneous (transformative) formulations that can transform from dry, gel, or solid formulas to liquid formulations with different viscosities for different finishes and applications.
Countering Pollution Through Packaging Innovation: ElementGreen365
Through its extensive research on upcycled and sustainable materials, Element developed ElementGreen365, a new bio-based polypropylene. Made from sustainably sourced renewable feedstocks, it is derived solely from commercial and institutional waste vegetable oils.
Join Element at MakeUp in NY to Learn About Carbon Capture Technology for Beauty Packaging
Looking for materials that science can bring to improve the sustainability of beauty packaging? Join Element at MakeUp in New York to learn more about Carbon Capture technology and re-think how to lower your carbon footprint.
Element Joins the CO2 Captured Certification to Provide Carbon-Neutral Solutions
Element Beauty Group is proud to utilize CO2 captured certification and be the first packaging supplier to offer captured carbon solutions, aligning with CO2 Captured's mission of connecting environmentally conscious consumers with products made from captured carbon emissions.
Redefine Standards with Element Beauty Group at MakeUp in NY
From refillable ocean plastic mascara to compostable make-up palettes, Element Beauty Group has developed the most amazing and awarded beauty packaging of these recent months. Come and join us at MakeUp in New York to learn more about our work!
Element and caliray Present Super Sustainable & Super Volumizing Mascara
At the forefront of trendsetting formulations and innovative sustainability, Element Beauty Group and caliray are working together to bring fresh ideas to the beauty industry. Introducing "Come Hell or High Water" mascara, the first clean & super volumizing mascara with long wear potency.
Deliver Trend-Setting Turnkey Formulations with Element Beauty Group
Stay ahead of the curve with Element's trend-setting turnkey solutions. Developed in collaboration with our cutting-edge labs in Italy, Korea, and the US, our formulations are designed to meet the ever-evolving needs of modern customers. From concept to completion, we've got you covered.
Element Beauty Group and Caliray: Redefining Creativity and Sustainability Together
Element Beauty Group, in collaboration with Caliray, has been pushing the boundaries of creativity and sustainability since the brand's inception. This case study aims to shed light on the remarkable achievements we have accomplished together.
Element's Turnkey Solutions Will Revolutionize Your Journey from Concept to Shelf
When it comes to color cosmetics, haircare, and skincare, we understand the importance of efficient and seamless packaging and formulation. With Element's turnkey solutions, you can unlock a range of advantages, including a simplified process, time savings, cost-effectiveness, and quality assurance!
Element Packaging Tackles Gorgeous Sustainable Solutions for Hair Care Treatments
When Babe Original was looking for breathtaking packaging solutions for their densifying hair treatments that matched the company's cruelty-free, vegan, and eco-conscious values, Element Packaging became the obvious choice. The company crafted two recyclable pouches and a plastic dropper, combining functionality with eye-catching aesthetics.
Indulge Your Customers with Element's Refillable Beauty Packs
We live in a world of convenience and immediacy, people seek practical solutions that require a minimum effort to succeed. As more people ask for sustainable solutions, there's no better way to indulge them than by introducing effortless refillable beauty packs.
Sustainability from Every Angle: Element Tackles Waterless Formulas
Aware of the necessity to push for less water in beauty and skincare formulas, Element Packaging has developed a refillable stick for solid products, that is also mono-material (polypropylene) to ensure the full recyclability of the packaging.
Element and Oco develop carbon-capture packs to nullify CO2 emissions
As sustainability takes over the packaging industry, suppliers continue to invest as much time and resources as possible to reduce the use and waste of plastic in their manufacturing processes. Element and Oco have partnered to introduce a new carbon packaging alternative that further advances their products’ recyclability options.
Element Packaging is proud to be a new member of the Sustainable Packaging Coalition
Element Packaging was eager to join The Sustainable Packaging Coalition (SPC) to better serve the packaging community and the world we all share. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable.
Element Packaging's MicroClean introduces naturally antibacterial materials
It’s increasingly important for consumers that their products stay clean during use. Element Packaging is introducing MicroClean, a new technology in plastic additives that is naturally antibacterial. Your product lines will look the same, while staying clean, safe, and free from harmful bacteria.
Element’s Advancements in Sustainability on Display in 3D Webpackaging LIVE Event- check it out!
Element Packaging’s new 3D booth on Webpackaging LIVE is available to visit now! Webpackaging LIVE is the world's first "always open" interactive 3D exhibition for the packaging world. Element's multimedia 3D booth highlights their unique offerings, latest turnkey solutions, strides in material science technology, and their sustainable solutions for the packaging world.
- Bianka Cramblit
- Brand Launch
- Created 19 Jan 2022
- Modified 19 Jan 2022
- Hits 1221