At Element Beauty Group, we are not only shaping the innovations of 2024 but also contributing to the future of beauty. 

Come and check our latest innovations:

• New Mascara brush for a game changing application: Element is developing the next level of applicators. We have a new mascara brush that is “to die for” . It will be for your eyes only, as it’s under patent approval.

• New applicators for skincare: Element is working on very innovative and creative applicators as we think they are the next big thing in beauty.

• Innovative new materials: never-seen-in-beauty before, from our material science team, so we can offer great alternatives to controversial materials, based from Algae, Food Waste and others

• Clean metallization for added luxury on your packaging, for a full metallized finish on PET plastic that have passed key recyclability tests, including metal detection and NIR resin identification, certified by the APR - Association of Plastic Recyclers.

• AI design: Element has developed its own proprietary AI tool to generate creative design ideas to accelerate conception and time to market. And many more innovative concepts … join us and build the next innovation that will disrupt the beauty market!

And many more innovative concepts … join us and build the next innovation that will disrupt the beauty market!

Join us at MakeUp in Los Angeles on February 14th and 15th to explore more about the exciting beauty offerings coming in 2024. BOOTH H48.