Element Beauty Group, in collaboration with Caliray, has been pushing the boundaries of creativity and sustainability since the brand's inception. This case study aims to shed light on the remarkable achievements we have accomplished together.
Embracing Unfiltered Beauty
Caliray embodies the essence of California beauty in its purest form - unfiltered. Drawing inspiration from the west-coast vibe, the brand embraces clean formulas, self-expression, unity, and sustainability.
Founder Wende Zomnir envisions a more sustainable beauty industry with a touch of sexiness and fun. "There's no joy in doom and gloom. Let's make sustainability appealing," says Wende Zomnir. Caliray rejects punitive and fear-inducing marketing tactics, recognizing that eco-anxiety is on the rise. Instead, the brand celebrates beauty and invites people to join the party, not the funeral. Caliray is all about embracing individuality, personality, and the celebration of beauty.
Performance is Key
Caliray's dedication to well-being drives the creation of clean and effective products. The brand bridges the gap between high-performance makeup, ingredient choices, and sustainable packaging.
“As a brand, we believe it is our responsibility to challenge the status quo and seek out innovation while enjoying the process.” Wende Zomnir explains, "Our mission is to push boundaries and continually search for the most sustainable option in each new product we launch."
Caliray empowers and educates consumers in a positive manner, offering products like mascara made from ocean plastic and encouraging refills with the "Endless Sunset" bamboo palette.
This latest addition to the line, is a refillable palette, featuring a talc-free, long-wear, multi-purpose eye and cheek compact infused with magnesium myristate, amino acids, and rice extract. This sustainable palette comes housed in a compostable bamboo compact, with refillable shades.
Leading the Way in Sustainability
With Element's support behind the scenes, caliray brings fresh ideas to the table. "Element is always seeking the next step towards sustainability in each product iteration," explains Wende.
Through our partnership, caliray consistently delivers the most sustainable solutions to meet the demands of our evolving environment. For instance, the "Come Hell or High Water" mascara is the first clean and super volumizing mascara with longwear potency and lash-conditioning argan oil. It comes packaged in 100% Ocean Plastics. In the next iteration, Element and Caliray are exploring the use of recycled PCR fibers for the brush, aiming to create a mascara composed entirely of recycled materials.
Element Beauty Group focuses on:
- Material science
- Substitutes for petrochemical polymers
- Next-generation recycled materials
- Captured Carbon materials
- Efficient manufacturing practices and a sustainable supply chain
As an innovative resource for brands like Caliray, Element Beauty Group offers best-in-class sustainable solutions for the beauty industry. "Thanks to Caliray and Wende's vision, we have the opportunity to explore and implement groundbreaking beauty products. Working with niche brands like Caliray, which have a strong differentiator in the market, allows sustainable beauty innovation to thrive," explains Nick Gardner, co-founder of Element Beauty Group.
Pioneering a Sustainable Future
"Our goal is to create clean and healthier products for both people and the planet. We need to educate consumers about the value of science and research in beauty," emphasizes Wende.
Customers seek simplicity, understanding, and enjoyment in their beauty routine, while also prioritizing the planet's well-being. Caliray addresses this by participating in recycling initiatives such as Pact Collective, focusing on reclamation through send-back and retail
MEET ELEMENT @ COSMOPROF NORTH AMERICA - JULY 11-13 - BOOTH 1229/1231 - TO LEARN MORE ABOUT OUR SOLUTIONS
Element Beauty Group Plans to Develop New Formulas to Reduce Water Waste
Element Beauty Group is working to to develop extemporaneous (transformative) formulations that can transform from dry, gel, or solid formulas to liquid formulations with different viscosities for different finishes and applications.
Countering Pollution Through Packaging Innovation: ElementGreen365
Through its extensive research on upcycled and sustainable materials, Element developed ElementGreen365, a new bio-based polypropylene. Made from sustainably sourced renewable feedstocks, it is derived solely from commercial and institutional waste vegetable oils.
Join Element at MakeUp in NY to Learn About Carbon Capture Technology for Beauty Packaging
Looking for materials that science can bring to improve the sustainability of beauty packaging? Join Element at MakeUp in New York to learn more about Carbon Capture technology and re-think how to lower your carbon footprint.
Element Joins the CO2 Captured Certification to Provide Carbon-Neutral Solutions
Element Beauty Group is proud to utilize CO2 captured certification and be the first packaging supplier to offer captured carbon solutions, aligning with CO2 Captured's mission of connecting environmentally conscious consumers with products made from captured carbon emissions.
Redefine Standards with Element Beauty Group at MakeUp in NY
From refillable ocean plastic mascara to compostable make-up palettes, Element Beauty Group has developed the most amazing and awarded beauty packaging of these recent months. Come and join us at MakeUp in New York to learn more about our work!
Element and caliray Present Super Sustainable & Super Volumizing Mascara
At the forefront of trendsetting formulations and innovative sustainability, Element Beauty Group and caliray are working together to bring fresh ideas to the beauty industry. Introducing "Come Hell or High Water" mascara, the first clean & super volumizing mascara with long wear potency.
Deliver Trend-Setting Turnkey Formulations with Element Beauty Group
Stay ahead of the curve with Element's trend-setting turnkey solutions. Developed in collaboration with our cutting-edge labs in Italy, Korea, and the US, our formulations are designed to meet the ever-evolving needs of modern customers. From concept to completion, we've got you covered.
Element's Turnkey Solutions Will Revolutionize Your Journey from Concept to Shelf
When it comes to color cosmetics, haircare, and skincare, we understand the importance of efficient and seamless packaging and formulation. With Element's turnkey solutions, you can unlock a range of advantages, including a simplified process, time savings, cost-effectiveness, and quality assurance!
Element Packaging Tackles Gorgeous Sustainable Solutions for Hair Care Treatments
When Babe Original was looking for breathtaking packaging solutions for their densifying hair treatments that matched the company's cruelty-free, vegan, and eco-conscious values, Element Packaging became the obvious choice. The company crafted two recyclable pouches and a plastic dropper, combining functionality with eye-catching aesthetics.
Indulge Your Customers with Element's Refillable Beauty Packs
We live in a world of convenience and immediacy, people seek practical solutions that require a minimum effort to succeed. As more people ask for sustainable solutions, there's no better way to indulge them than by introducing effortless refillable beauty packs.
Sustainability from Every Angle: Element Tackles Waterless Formulas
Aware of the necessity to push for less water in beauty and skincare formulas, Element Packaging has developed a refillable stick for solid products, that is also mono-material (polypropylene) to ensure the full recyclability of the packaging.
Element and Oco develop carbon-capture packs to nullify CO2 emissions
As sustainability takes over the packaging industry, suppliers continue to invest as much time and resources as possible to reduce the use and waste of plastic in their manufacturing processes. Element and Oco have partnered to introduce a new carbon packaging alternative that further advances their products’ recyclability options.
Element Packaging is proud to be a new member of the Sustainable Packaging Coalition
Element Packaging was eager to join The Sustainable Packaging Coalition (SPC) to better serve the packaging community and the world we all share. The SPC is a membership-based collaborative that believes in the power of industry to make packaging more sustainable.
Element Packaging's MicroClean introduces naturally antibacterial materials
It’s increasingly important for consumers that their products stay clean during use. Element Packaging is introducing MicroClean, a new technology in plastic additives that is naturally antibacterial. Your product lines will look the same, while staying clean, safe, and free from harmful bacteria.
Element’s Advancements in Sustainability on Display in 3D Webpackaging LIVE Event- check it out!
Element Packaging’s new 3D booth on Webpackaging LIVE is available to visit now! Webpackaging LIVE is the world's first "always open" interactive 3D exhibition for the packaging world. Element's multimedia 3D booth highlights their unique offerings, latest turnkey solutions, strides in material science technology, and their sustainable solutions for the packaging world.
- Juan Pablo Rueda
- Product Info
- Created 05 Jul 2023
- Modified 04 Jul 2023
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