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Element and Wende Zomnir Push the Boundaries of Beauty

  • Element Beauty Group
Beauty, Personal Care, Cosmetics, Make Up, Primary Packaging, Bottles, Bottles - Tottles, Cosmetic Components, Mascara Packs, Cosmetic Pencils, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Plastic, Tree Derivatives, Paper, Eco Sensitive, Eco Plastic, Plastic - PCR, CSR Awards/Certifications, FSC (Forest Stewardship Council)

Guess what we've been working on this year?

We are lucky to work with amazing people like Wende Zomnir (founder of Urban Decay Cosmetics - a legend to say the least). A creative and bold woman who's constantly pushing the boundaries of beauty. Wende trusted us with the launch of Caliray, a clean makeup line bound to natural origin ingredients. Obviously, all packaging had to be sustainable!

What did we actually develop?

Well, Caliray is a make-up brand with a Californian feel, so we worked with Wende to design:

  • Sharpenable Surf Proof Pencils wrapped in sugarcane.
  • A Free Dreaming Skin Wellness Diffusing Tint tottle made with 75% PCR material.
  • Come Hell or High Water Mascara made with 100% ocean-bound plastic.
  • FSC 100% Post-Consumer Recycled Paper Unit Cartons.

.... and it's only the beginning.

Which founder would you work with if you had your pick? And what product would you develop first?

Contact us to learn more.

See also

  • Company News
  • English
  • Modified 19 Dec 2022
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