"Aesthetic imperfections are a key element of this collection, being both welcome and expected."
Natural beauty is trending. Materials, shapes, textures and tones that imitate nature are used in the design of a world of different products. It is time to look at our surroundings, at a changing space that is both being transformed and transforming us, and in which the natural world is changing at the same pace. Sustainability also joins this growing trend of enhancing natural beauty. Because being natural is sustainable or being sustainable is natural, regardless of how you want to phrase it. At ESTAL, we have fallen in love with sustainable bottles and natural beauty, and this has resulted in our Prima Collection for Wine.
Sustainable, Natural and Organic Bottles
The Prima Collection is defined by its natural and organic shapes, with unique and slightly asymmetrical silhouettes, because nature is imperfect and in its imperfection we appreciate beauty. The Prima Collection is a contemporary language, in a natural, old-fashioned style, embodied in industrial glass bottles with conceptual, visual and tactile attributes that are instantly recognisable as unique. It is a more sustainable packaging solution for real brands.
Aesthetic imperfections are a key element of this collection, being both welcome and expected. The irregular and uneven shapes, the natural, ecological, organic design and light weight make it the perfect option for showcasing natural wines and many other products. The natural beauty trend is gaining ground in a world of different fields, sectors and products, where it is seen by the consumer as undeniably valuable.
The sustainable essence of the Prima Collection
The Prima Collection is made in Wild Glass, our 100% recycled PCR glass. The resulting colour and tolerances of Wild Glass are superior to a normal colour, providing an organic, authentic design that is very similar to manually produced glass, but with all the features of automatically produced glass. This makes Wild Glass the perfect choice for the Prima Collection.
Efficiency is one of the main pillars of ecological sustainability. By manufacturing in Wild Glass, we do not reject as many bottles with aesthetic imperfections, thereby reducing the impact caused by rejected bottles. The Prima Collection thus seamlessly merges the sustainability of Wild Glass with its organic and natural design, making it the perfect choice to stand out from the crowd with an innovative and cutting-edge image.
Getting to know the Prima Collection
The Prima Collection has made a strong début appearance. In the Make a Mark initiative, in which talented designers from all over the world have created packaging proposals, with imagination as their only limit, some of the creators have found the Prima Collection to be a source of inspiration for their design projects.
Ruska Martín chooses Estal’s new PRIMA bottle collection
Ruska Martín chose Estal’s new PRIMA bottle collection for its thin glass, impressive sustainability and subtle asymmetric profile, which come together splendidly to minimize weight without compromising on strength, stability and a premium feel. The unique shape made of Estal’s 100% PCR Wild Glass gives the bottle a handcrafted look.
Estal's recycled Wild Glass provides an eco-friendly decanter with a luxury finish
Environmental consciousness and the premium drinks sector rarely go hand in hand. It’s a contradiction that was picked up on by Pocket Rocket Creative in its choice of Estal's wild glass and having it hand blown into a unique, reusable decanter.
Estal's exemplary SM BD Emblem bottle chosen for emblematic Argentinian wine
When called upon to design this project, the first thing the Boldrini& Ficcardi team looked for was a strong message. They wanted to design packaging that celebrates wine as something to help escape the isolation of these extreme times, where the lockdown situation has been overwhelming and where sensitivity traverses fragility and volatility.
Wild glass provides a wild finish for Butterfly Cannon
Butterfly Cannon’s concept is Papil, a premium non-alcoholic wellness aperitif created from an uplifting blend of natural adaptogens and nootropics to enhance a positive mood at the start of an evening. Concentrated for easy mixing and spritzing, it comes in a beautifully styled, reusable bottle produced by Estal in Wild Glass.
Distinctive identity is developed thanks to Estal's WCR Primal
The “dream-project concept” provided Servaire & Co with an opportunity to challenge tradition. A distinctive identity was developed using the Estal WCR Primal bottle as base for an amalgamation of bright colors, Kurz hot stamping decoration, embossing, debossing and micro-embossing textures, as well as different varnishes.
Estal's Rude Collection 1919 bottle is selected by Spazio Di Paolo
Fuoridimè is dedicated to the “Italian genius” — an artistic project that explores body aesthetics and deep thought. To pay homage, the Spazio Di Paolo team is showcasing some of Italy’s most important scientists in its project and has chosen Estal's Rude Collection 1919.
Estal and JVD Estudio collaborate for Bou Barroeta
JVD Estudio set out to communicate the essence of the Bou Barroeta brand through a design that brings together everything it stands for. Not only does the ox symbolize strength, resilience and perseverance – all traits of Bou Barroeta – it also represents the wisdom, kindness and appreciation in the heart of a family.
'Make a Mark' innovation incubator co-launched by Estal, Avery Dennison and Leonard Kurz
Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability. The resulting glass bottle projects have been developed by Estal.
Specialists in customized glass projects
For more than 25 years Estal has been specialist in premium solutions for the packaging world, thanks to being passionate about design and the challenges involved in creating new solutions. Discover how your brand can leverage the benefits of a custom glass product.
Estal awarded LuxePack in Green prize
We are delighted to be awarded the Luxepack in Green prize, because of the sustainability of our RUDE Collection! Thanks to our passion for natural beauty solutions and maximum eco-efficiency. At Estal we will continue working for the new glass packaging required by the current environmentally friendly society.
We are digital, and you?
Our new digital platform of premium packaging SHOP.ESTAL.COM is designed for the customer to decide how they want to buy... because we take care of the quality and design of our products, and we leave it up to them to choose the purchasing channel that best suits their needs.
Recycled glass for sustainable bottles
Glass is an almost infinite material. It can be used time and time again to produce sustainable bottles or packaging, as well as an array of ornaments, windows or even art pieces. Using recycled glass means making the most of it and seeking the continuous reincarnation of this material through a wide variety of objects. Using very little energy, recycled glass is reborn and rebuilt to give life to a great variety of elements that help us organize and decorate our homes.
Stars and cosmetic packaging: a natural link
Some perfumes are legends and it is only natural that some of their names have become associated in our minds with those of other legends, Hollywood stars. Images of perfumes or the silhouettes of the most prestigious cosmetic packaging have often been linked to the most admired women on the planet. The image of beauty, elegance and personality in the star system are a major lure that the most exclusive cosmetics and perfume brands have pursued for decades.
- Jo Webb
- Product Info
- Created 20 May 2022
- Modified 20 May 2022
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