The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tubs Packaging News
The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile. Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK.
Tangerine Confectionery was looking for a high-quality, colourful, and creative pack to re-launch its Barratt seasonal range of the UK’s favourite sweets. The vivid colours of the SuperLift® tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets.
The UniPak pot from RPC Superfos is providing a gelato ice cream company with its ideal packaging solution. Palazzolo’s Artisan Dairy is particularly pleased with the UniPak’s tamper evident feature, as well as its spoon in the lid and high-quality graphics, and the collaborative partnership the company enjoys with RPC Superfos.
The relaunch of a popular Slovenian chocolate spread in RPC Superfos’s SuperLock pot has created enhanced on-shelf appeal and contributed to good sales progress. The eye-catching artwork for the pots features a cute cartoon character, and thanks to the advanced in-mould labelling technique from RPC Superfos, the graphic detail is rendered to perfection.
Tetra Pak has strengthened its product offering for ice cream manufacturers with the acquisition of Big Drum Engineering GmbH, a leading supplier of filling machines for the industry. The deal further extends the company’s ability to provide end-to-end solutions for food and beverage companies around the world, and reinforces its global leadership in the sector.
A French producer of regional cheeses has given the packaging for one of its speciality products a makeover with the help of RPC Bebo Bouxwiller. Les Fruitières du Vallon de Sancey is an agricultural cooperative located in the North of the Doubs region of France, at the foot of the magnificent Château de Belvoir.
Achieving easy container access while disrupting the category to deliver the best possible consumer experience was the objective and the result of a highly engaged and collaborative partnership between Performix and TricorBraun for the launch of the Performix Iridium line.
Swedbrand has been collaborating with Beech’s since mid 2016 to help them fulfil their vision of having their products on the shelf of additional large retailers.