The Boston round bottle has remained a packaging staple for decades thanks to its timeless design, versatility, and ability to adapt to virtually any beauty or personal care brand aesthetic. KKP's collection builds on this classic shape with customizable finishes, sizes, and dispensing systems, proving that sometimes the most effective packaging innovations come from refining an enduring classic rather than reinventing it.

The beauty market is overflowing with lookalike packaging. Standing out starts long before the user actually tries the product. At Rowell, we know exactly how your bottle can become the ultimate pitch that makes your launch a success.

The best packaging partner understands what is at stake. For a brand, packaging is never just a cap, a closure or a decorative piece. It can affect the launch, the campaign, product perception, its sustainability story, the retail experience... That is why a good commercial conversation matters so much.

First impressions often begin with a sample. Specially in industries like perfumery where advertising does little to translate a scent. Whether included in a discovery set, handed out at retail, or packed inside a travel kit, the quality of that sample vial reflects the quality of the brand behind it. That is why choosing the right packaging partner matters.

Refillable options keep flooding every market as sustainability concerns and legislation grow. But one thing is clear: consumers will only embrace refill when it's effortless. The moment it feels like a chore, they're out. That's why AFA Dispensing built Flairosol, a dispensing platform that makes refilling as simple as it should be, while delivering a consistent, continuous spray over and over again for a re-use strategy that lasts for years.

Sustainability is no longer limited to material replacement; it now involves a more holistic optimization of structure, usage, and recycling pathways.

In the fast-evolving world of personal care and topical applications, packaging must do more than simply hold a product—it must enhance usability, preserve formulation integrity, and reflect brand identity.

Consumers are over packaging that feels cold, sharp, and overly engineered. Right now, soft shapes are winning. Rounded edges. Pillowy silhouettes. Brands that feels a little more playful and a lot more touchable. Meet Asquan's Marshmallow Vials. Available in 4 and 9ml, these cosmetic vials bring that soft-focus aesthetic beauty trends cannot seem to get enough. Rounded, smooth, and dangerously cute.

Brands need packaging that looks unique and intentionally designed, but they also need to move fast. Custom Light packaging gives brands a practical way to create differentiation by building on proven packaging formats with strategic customization.

EPL Europe team has been recognized at this year’s ETMA Tube of the Year Awards in the laminate tube category for the BARBERO range. The range uses EPL's proprietary PLATINA ME structure, comprising a HDPE-based laminate with a silver metallized PE layer that delivers excellent barrier performance.